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Old November 7th, 2019, 12:24 PM
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Don1 Don1 is offline
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Quote:
Originally Posted by Jangle View Post
Digital Transformation Will Enhance Tourism

Tourism is one of the leading industries in Jamaica, with the country welcoming more than three million visitors annually, according to the Jamaica Tourist Board (JTB).

“We are playing on the same stage with our global counterparts, but for us to remain competitive, we ought to be using technology to enhance our services,” said Dwayne Russell, general manager of MC Systems.

“Using the latest technology will not ‘water down’ the Jamaican experience. The technology will handle the operational processes so that industry staff can focus on the true quality of Jamaican hospitality to woo guests.”

He noted that the tourism landscape is extremely competitive, therefore, hoteliers and tour operators need to find ways to overcome the challenges they face, to maintain customer engagement, facilitate electronic payments and optimise their internal system.

http://jamaica-gleaner.com/article/n...nhance-tourism
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