Originally Posted by Sir X
Thats exactly the point Don , we have to penetrate the lack of interest and dancehall is the most effective way, get a name brand artist to buss a DJ song bout Stem, then attach it to a major dancehall event , like a Sunsplash.
All Brick will spend im money and im nuh spen unless it ave labarite name pan it.
The idea to use pop music to drive kids' interest in robotics is not new. In the US FIRST uses performers like will.i.am
and others in that role. But FIRST has paid professional admin & marketers, an annual budget north of $175M plus 25 years of history. Our championship is approaching its 2nd year.
We intend to do something similar but this takes time, money and manpower. The bandwidth to acquire and manage popular acts (even pro bono) for this role is not in place yet. Getting the most basic elements of the JA program down with an all-volunteer work crew is already a handful with our hand-to-mouth financing.
Lots of priorities to get squared away first....but that entertainment promo element will come in time.