With the goal being to develop Reggae Sumfest to rival mega-fests like Coachella (California, USA), AfroPunk (started in Brooklyn, New York, USA) or Glastonbury (England), by inviting a pilgrimage of reggae and dancehall music lovers to Montego Bay annually, principal Joe Bogdanovich reiterated his determination to continuously develop the show's offerings by spreading the festivities across an entire week.
http://jamaica-gleaner.com/article/e...eklong-staging
http://jamaica-gleaner.com/article/e...eklong-staging