|
Karl
Senior Member
USA
914 Posts |
 Posted - Jan 06 2006 : 8:35:57 PM
|
The passion of the people for FIFA World Cup™ is a unique phenomenon: 28.8 billion viewers in 213 countries watched the 2002 FIFA World Cup Korea/Japan™on TV. More than 2.7 million spectators attended the 64 matches of the tournament. The Official Website of the FIFA World Cup™, FIFAworldcup.com set a new milestone in the history of sports websites on the internet by registering over 2 billion page views. 3,701 accredited journalists, 5,000 TV & Radio Professionals and 849 accredited photographers reported from the tournament.
The world's most favourite sport, football, is played by over 240 million players in 1.5 million teams and in 300,000 clubs world-wide along with almost five million officials directly involved in the game. The universal popularity, appeal and significance make football to a common denominator for everyone beyond all social and cultural differences. The FIFA World Cup™ therefore represents one of the most effective global marketing platforms which offer the Official Partners unmatched opportunities for corporate enhancement and for demonstrating their products, services and expertise. |
Karl |
|
The Uniqueness of the FIFA World Cup™
