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‘Jamaica rocking and rolling’
Optimistic Levy sees growth in local business for Broilers Group
April 2, 2025
Jamaica Broilers Group Limited (JBG) is optimistic about its growth prospects due to increasing demand in Jamaica and the wider Caribbean as the company’s chicken and egg production hits record numbers.
This was the message of JBG Group president and Chief Executive Officer Christopher Levy at a private briefing held last Thursday on the company’s third-quarter (November to January) report. Jamaica is the primary market for JBG which operates several brands such as The Best Dressed Chicken, Reggae Jammin, and Hamilton’s Smokehouse. These brands have continued to expand over the last decade with the company recently introducing new SKUs (stock keeping units) or products such as branded Vienna sausages, nuggets and boneless wings.
“Jamaica is in a very good spot. The area that Jamaica is most competitive in is in tourism. When you look at the growth of tourism, that has a direct impact on us. So, you take a hotel, and a hotel puts up 350 rooms, about two-people occupancy and is running 70 per cent occupancy, there are about 600 to 700 people in a hotel. They run about four people [staff] to a guest. They will have a back office of let’s say 1,000 to 2,000 people,” Levy reasoned.
“That drives our business in the most unbelievable way. The opportunity that is there for us in our local business is incredible. We need to invest and keep growing in Jamaica. While I think that the opportunity for us is in the USA, Jamaica is rocking and rolling.”
https://www.jamaicaobserver.com/2025...cking-rolling/
Optimistic Levy sees growth in local business for Broilers Group
April 2, 2025
Jamaica Broilers Group Limited (JBG) is optimistic about its growth prospects due to increasing demand in Jamaica and the wider Caribbean as the company’s chicken and egg production hits record numbers.
This was the message of JBG Group president and Chief Executive Officer Christopher Levy at a private briefing held last Thursday on the company’s third-quarter (November to January) report. Jamaica is the primary market for JBG which operates several brands such as The Best Dressed Chicken, Reggae Jammin, and Hamilton’s Smokehouse. These brands have continued to expand over the last decade with the company recently introducing new SKUs (stock keeping units) or products such as branded Vienna sausages, nuggets and boneless wings.
“Jamaica is in a very good spot. The area that Jamaica is most competitive in is in tourism. When you look at the growth of tourism, that has a direct impact on us. So, you take a hotel, and a hotel puts up 350 rooms, about two-people occupancy and is running 70 per cent occupancy, there are about 600 to 700 people in a hotel. They run about four people [staff] to a guest. They will have a back office of let’s say 1,000 to 2,000 people,” Levy reasoned.
“That drives our business in the most unbelievable way. The opportunity that is there for us in our local business is incredible. We need to invest and keep growing in Jamaica. While I think that the opportunity for us is in the USA, Jamaica is rocking and rolling.”
https://www.jamaicaobserver.com/2025...cking-rolling/
Paul Marin -19 is one thing, 20 is a whole other matter. It gets even worse if they win the UCL. *groan*. 
05/18/2011.MU fans naah cough, but all a unuh a vomit?-Lazie 1/11/2015
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