Recording Academy CEO Harvey Mason Jr, after meeting with Afrobeats creators in Ghana, says the Grammys were considering adding an award category for Afrobeats and that he “had been meeting with players in the genre to explore the possibility.”
“We called in producers, songwriters, artists, executives and we had a virtual listening session where we heard from Afrobeats creators. We just talked about, ‘What are the different subgenres? What are the needs? What are the desires?,” Mason Jr. reportedly said at a news conference on Sunday.
“My goal is to make sure that we represent all genres of music, including Afrobeats, at the Grammys. But it has to be done properly,” Mason added.
Amid the congratulatory messages following the announcement and the listening session which Mason described as “very important and very valuable and a step towards that path”, Dancehall producer Joey Lyric, of Lyrics Rhoom Entertainment, had expressed concern that Jamaicans have never been afforded the opportunity for such discussions or received a similar visit from the Grammy CEO.
https://www.dancehallmag.com/2022/09...1lmMPsi_pIfae0
“We called in producers, songwriters, artists, executives and we had a virtual listening session where we heard from Afrobeats creators. We just talked about, ‘What are the different subgenres? What are the needs? What are the desires?,” Mason Jr. reportedly said at a news conference on Sunday.
“My goal is to make sure that we represent all genres of music, including Afrobeats, at the Grammys. But it has to be done properly,” Mason added.
Amid the congratulatory messages following the announcement and the listening session which Mason described as “very important and very valuable and a step towards that path”, Dancehall producer Joey Lyric, of Lyrics Rhoom Entertainment, had expressed concern that Jamaicans have never been afforded the opportunity for such discussions or received a similar visit from the Grammy CEO.
https://www.dancehallmag.com/2022/09...1lmMPsi_pIfae0
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