Originally posted by Jangle
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Hyde affirmed that health and wellness tourism presents the perfect opportunity for Jamaica to expand its tourism offerings, while showcasing the country’s capacity to offer holistic services.
“The value of the wellness tourism industry is about US$700 billion. This is within the context of a global tourism industry valued at US$4.5 trillion,” revealed Hyde. “A Jamaica fully in the midst of the US$700-billion sector can capitalise and position itself to earn substantially and become a major player, while maximising our potential.”
“Wellness tourism presents a huge opportunity to continue to diversify our tourism product, while building resilience and maximising on the linkages that exist within the sector,” she added.
Hyde was speaking during a panel discussion on ‘Financing and Enhancing Capital Returns on the Health and Wellness Tourism Product’ at the Health and Wellness Tourism Conference on November 19. The virtual conference was held under the theme ‘Re-imagine, Reset, Restore’.
The JNSBL general manager said that wellness tourism is a diverse subsector which can benefit a wide cross section of Jamaicans.
http://jamaica-gleaner.com/article/n...sm-sector-hyde
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