"Jamaica's future reflects its past, having attained only one per cent annual growth over 30 years whilst neighbours have grown at five per cent." (Article)
Please! We are talking about a billboard on a highway which people may just happen to catch a glance. Wi not talking about seeing it in the newspaper or on the Internet where we have time to examine, peruse, and disect.
In fact, when I saw it in the paper (?) yesterday, my first impression was that it was a PNP ad. If I could feel that way then so could several thousand people. I had to check closely to see who was the sponsor for the ad. I believe the billboard named the JLP website.
So, clearly, it's not as effective as you might believe.
But have fun justifying it. I guess you may have had some input into this less-than-effective billboard.
Hmmm..
Based on your logic.. all signs with Text are useless (including Billboards). You might want to advise the Global Billboard Association that people that people only have time to glance when driving.. hmm that is a quandry.. how will we advise people driving on Highways of anything ? Audio ?
Gotcha.
LOL !!
In the REAL WORLD:
Excellent play on words.. effective and straight to the point. Don't need to see who sponsored the billboard.
Message: Robert Pickersgill Toll di people in Portmore, don't forget.
It is hard to asborb "Memba me Toll yuh" online.. much less while flying at breakneck speed on that 'Highway'.. you must know that during rush hour coming in an out of Portmore average speed is a good 100 mph ever since they opened the Toll road...
in jamaica very few persons vote on the issues...elections are decided simply but which voter is sufficiently disenchanted so as NOT to vote...PNP people naw vote jlp and vice versa....
Infidelity does not consist in believing, or in disbelieving; it consists in professing to believe what he does not believe.Thomas Paine
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