Minister of Tourism Edmund Bartlett has said that the Government is looking to build out the tourism product in non-traditional areas across the island as it looks to fully maximise the country’s tourism potential.
Bartlett said the objective is to create ‘mini-destinations’ that can attract large numbers of visitors.
“I am telling you that there are a number of places that we are looking at and which are just loaded with potential,” he added.
“When we talk about reimagining, we are talking about thinking outside the box; we are talking about being creative and also to be confident in the knowledge that the more diverse the product is, the more you stay ahead of the competition,” he noted.
http://jamaica-gleaner.com/article/n...ays-government
Bartlett said the objective is to create ‘mini-destinations’ that can attract large numbers of visitors.
“I am telling you that there are a number of places that we are looking at and which are just loaded with potential,” he added.
“When we talk about reimagining, we are talking about thinking outside the box; we are talking about being creative and also to be confident in the knowledge that the more diverse the product is, the more you stay ahead of the competition,” he noted.
http://jamaica-gleaner.com/article/n...ays-government
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