Kingston looking good by the numbers

[Jangle]

To its eternal credit, the Jamaica Tourist Board (JTB) has never neglected to promote Kingston as heavily as it does the island's major resort areas. Even in times when sections of the capital city were experiencing turbulence, the JTB made sure to send the word throughout the travel trade that Kingston was open for business.

The upshot of that positive approach to promoting Kingston has resulted in growth in visitor arrivals to the city in successive years. For instance, the latest JTB statistics show that in 2017 Kingston recorded 441,332 total stopover arrivals an increase of 2.7 per cent on the 429,934 in 2016.


For the sceptics, we reiterate that they look at the economic impact of museums on many cities in Europe and North America. There are many travellers who want more than sun, sea, and sand.


http://www.jamaicaobserver.com/

[Sir X]

Gwaaaan Anju.....lol

[Sir X]

You cant stop this.No matter which government comes into power. THE QUESTION WILL BE THE PACE OF CHANGE.

[Sir X]

The fact that the Kingston numbers are increasing speaks to the effectiveness of the marketing of the capital as a business, cultural, adventure, and sport destination. Indeed, we saw in March this year where all major hotels as well as Airbnb accommodations were booked as Jamaicans and people from other countries flocked to the city for the Buju Banton concert and the annual Inter-secondary Schools Sports Association/GraceKennedy Boys' and Girls' Athletics Championships.

At the time, Tourism Minister Edmund Bartlett told us that March was trending as the biggest month ever in Jamaica's history, with 34,000 more visitors than the same month last year.

http://www.jamaicaobserver.com/edito...6?profile=1100