Emanuel says he has always argued for the industry to focus on cultivating plants genetically predisposed for the tropics, as it makes good business sense. Not only are they more efficient but the plant will express unique chemical compositions that could have specific medicinal applications. Given Jamaica’s established international reputation, if the industry focused on developing and marketing its landraces, it could see signficant value added to its brand equity.
“The phytochemical profile of cannabinoids and terpenoids that are expressed within these landrace cultivars are unique to Jamaica and its micro climate,” the study noted. “Therefore, by quantifying, classifying, stabilising and replicating the characteristics of these landrace cultivars, therapeutic and medical connotations could be added to the nostalgic value of marketing and branding Jamaica’s cannabis products.”
http://jamaica-gleaner.com/article/n...-weed-industry
“The phytochemical profile of cannabinoids and terpenoids that are expressed within these landrace cultivars are unique to Jamaica and its micro climate,” the study noted. “Therefore, by quantifying, classifying, stabilising and replicating the characteristics of these landrace cultivars, therapeutic and medical connotations could be added to the nostalgic value of marketing and branding Jamaica’s cannabis products.”
http://jamaica-gleaner.com/article/n...-weed-industry
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