As I’ve said here many times before, the tourist travels for many different reasons and Jamaica needs to diversify its tourism product.
Delfos finds alternate route to mass market attractions
IN the Jamaican tourism business the term “real Jamaica” is a common one. Tourists visiting the island express the desire for an authentic Jamaican experience while industry managers often state their intention to create a genuine Jamaican tourism product.
The reality, however, is that products like the all-inclusive hotels remain the most popular type of accomodations while adventure experiences like swimming with dolphins, zip lining and climbing waterfalls pull more travellers than small cultural or historical tours that give you a feel for the “real Jamaica”.
http://www.jamaicaobserver.com/busin...3?profile=1056
Delfos finds alternate route to mass market attractions
IN the Jamaican tourism business the term “real Jamaica” is a common one. Tourists visiting the island express the desire for an authentic Jamaican experience while industry managers often state their intention to create a genuine Jamaican tourism product.
The reality, however, is that products like the all-inclusive hotels remain the most popular type of accomodations while adventure experiences like swimming with dolphins, zip lining and climbing waterfalls pull more travellers than small cultural or historical tours that give you a feel for the “real Jamaica”.
http://www.jamaicaobserver.com/busin...3?profile=1056