Rainforest introduces lionfish fillet to local market

[Islandman]

Brian Jardim, CEO of Rainforest Seafoods Ltd said the company is set to introduce a lower-priced fish fillet on the local market from a new product — lionfish.

The company has, within the last week, launched an advertising campaign requesting delivery of unlimited amounts of the seafood from local fisher-folk.

http://www.jamaicaobserver.com/busin...h-fillet_82441

[Islandman]

Nice story. Good move by RainForest.

I have been impressed with how Jamaica has dealt with the threat created by the lionfish and turned it into an opportunity. Full credit to the UWI marine lab for their campaign in getting Jamaicans to eat the invasive species. It is not an easy fish to deal with, those poisonous spines are no joke I hear.

If only we could be this innovative consistently.

[HL]

Saw a large Rainforest outdoor advertisement saying 'eat more fish'. This was somewhere between Duncans and Falmouth.

Next time I will certainly sample their menu.

[Gamma]

Eat it out of existence! Can deal wid dat!