Achieving social transformation and prosperity through Jamaica’s new ganja industries
The vision
Jamaica will have an industry in which small farmers use industry best practices to grow various indigenous cultivars of ganja to deliver specific benefits to their target market. Every farmer will have a specific market that will pay him or her a good price from each crop. Farmers will earn at least five to 10 times more from new industry business than what is now the case for those supplying the existing illicit trade.
Farmers will supply a range of buyers in specific market channels, with information on prices being paid across the market for different cultivars and products being available to the entire value chain, allowing for informed decision-making. Multiple farmers will supply different varieties of medicinal ganja to a “herb” house, or therapeutic centre, primarily located in a rural community in which the ganja is grown or traditionally available. This will allow entire communities to develop community-based tourism experiences, including therapeutic centres and herb houses for a growing number of visitors. The herb house or therapeutic centre is an integrated part of a variety of unique experiences of community life: farm tours, hiking, trails, therapy, and relaxation.
http://www.jamaicaobserver.com/colum...industry_62366
The vision
Jamaica will have an industry in which small farmers use industry best practices to grow various indigenous cultivars of ganja to deliver specific benefits to their target market. Every farmer will have a specific market that will pay him or her a good price from each crop. Farmers will earn at least five to 10 times more from new industry business than what is now the case for those supplying the existing illicit trade.
Farmers will supply a range of buyers in specific market channels, with information on prices being paid across the market for different cultivars and products being available to the entire value chain, allowing for informed decision-making. Multiple farmers will supply different varieties of medicinal ganja to a “herb” house, or therapeutic centre, primarily located in a rural community in which the ganja is grown or traditionally available. This will allow entire communities to develop community-based tourism experiences, including therapeutic centres and herb houses for a growing number of visitors. The herb house or therapeutic centre is an integrated part of a variety of unique experiences of community life: farm tours, hiking, trails, therapy, and relaxation.
http://www.jamaicaobserver.com/colum...industry_62366
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