The musical entrepreneur said that he has found ways to monetise reggae and Jamaican music, products for which the market is performing far below its potential for want of appropriate production and marketing.
In a comparison of Jamaica to Trinidad during his presentation, Bogdanovich equated reggae music to oil, describing the cultural product as a resource which could make inner-city youth wealthy.
“There is no oil here. What I am concerned with is bringing the business of show business to the youth and to bring the unity that will make an entire country prosper.”
http://m.jamaicaobserver.com/mobile/...danovich_50761
In a comparison of Jamaica to Trinidad during his presentation, Bogdanovich equated reggae music to oil, describing the cultural product as a resource which could make inner-city youth wealthy.
“There is no oil here. What I am concerned with is bringing the business of show business to the youth and to bring the unity that will make an entire country prosper.”
http://m.jamaicaobserver.com/mobile/...danovich_50761
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