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Republican ad campaign pictures made Obama look 'blacker' to 'appeal to voters with racial prejudices', study reveals
Research looked at 126 ads with McCain and Obama from 2008 campaign
McCain staff used darker images of Obama when trying to link to crime
Opponents often accused Republicans of trying to appeal to prejudices
Other study shows darker images linked to negative racial stereotypes
By JAMES DUNN FOR MAILONLINE
PUBLISHED: 07:47 EST, 31 December 2015 | UPDATED: 09:04 EST, 31 December 2015
These are the photos used in the second experiment, which proved people were more likely to relate photos to negative racial stereotypes if the shade of the skin is darker
Campaign ads have used darker images of Obama to appeal to voters' racial prejudice, a new study has revealed.
Researchers analyzed 126 ads from the campaign in 2008, and found that digital editing had changed the appearances of both Barack Obama and Republican opponent John McCain.
Sometimes they appeared more washed out, but the McCain campaign often used images in which Obama's skin appeared darker when they were attempting to link him with crime.
In 86 per cent of the ads, including one linking him with radical liberal Bill Ayres, showed his tone in the darkest quartile.
Republican ad campaign pictures made Obama look 'blacker' to 'appeal to voters with racial prejudices', study reveals
Research looked at 126 ads with McCain and Obama from 2008 campaign
McCain staff used darker images of Obama when trying to link to crime
Opponents often accused Republicans of trying to appeal to prejudices
Other study shows darker images linked to negative racial stereotypes
By JAMES DUNN FOR MAILONLINE
PUBLISHED: 07:47 EST, 31 December 2015 | UPDATED: 09:04 EST, 31 December 2015
These are the photos used in the second experiment, which proved people were more likely to relate photos to negative racial stereotypes if the shade of the skin is darker Campaign ads have used darker images of Obama to appeal to voters' racial prejudice, a new study has revealed.
Researchers analyzed 126 ads from the campaign in 2008, and found that digital editing had changed the appearances of both Barack Obama and Republican opponent John McCain.
Sometimes they appeared more washed out, but the McCain campaign often used images in which Obama's skin appeared darker when they were attempting to link him with crime.
In 86 per cent of the ads, including one linking him with radical liberal Bill Ayres, showed his tone in the darkest quartile.
