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What '60 Minutes' Didn't Tell You About Legalized Marijuana
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On Sunday night, ’60 Minutes’ revisited a story it had previously aired on the state of Colorado’s legalized marijuana industry, going back to the state in order to get an update. The story gave a great broad overview of the industry, but by trying to cover so many parts of this business, many things were missed.
The ’60 Minutes’ piece, called ‘Colorado Pot,’ noted that it isn’t easy to make money in legalized marijuana, but then like most of these general stories, zoomed in on the giant safe full of cash. The public assumes that because these businesses are awash in cash that they are profitable. That isn’t necessarily the case. The story did touch on the seed-to-sale software, but didn’t note that for the huge warehouse full of plants featured in the story, the software company could be charging anywhere from $0.25 to $0.45 an RFID or bar-code. These bar-codes can’t be reused and a big warehouse like the one on the show that is growing thousands of plants is spending thousands for inventory tracking.
http://www.forbes.com/sites/debrabor...zed-marijuana/
Comment Now Follow Comments
On Sunday night, ’60 Minutes’ revisited a story it had previously aired on the state of Colorado’s legalized marijuana industry, going back to the state in order to get an update. The story gave a great broad overview of the industry, but by trying to cover so many parts of this business, many things were missed.
The ’60 Minutes’ piece, called ‘Colorado Pot,’ noted that it isn’t easy to make money in legalized marijuana, but then like most of these general stories, zoomed in on the giant safe full of cash. The public assumes that because these businesses are awash in cash that they are profitable. That isn’t necessarily the case. The story did touch on the seed-to-sale software, but didn’t note that for the huge warehouse full of plants featured in the story, the software company could be charging anywhere from $0.25 to $0.45 an RFID or bar-code. These bar-codes can’t be reused and a big warehouse like the one on the show that is growing thousands of plants is spending thousands for inventory tracking.
http://www.forbes.com/sites/debrabor...zed-marijuana/