HL, yuh tink mi can drink yet? Sorrel beer deh yah!

[Mosiah]

And now… Red Stripe gives you Sorrel Beer
A Lager Christmas

BY TERRON DEWAR Business reporter dewart@jamaicaobserver.com

Sunday, November 16, 2014


And now… Red Stripe gives you Sorrel Beer

The fusion of the authentic Jamaican Christmas drink with the island's signature lager is being hailed as a first for the alcoholic beverage industry in Jamaica and will introduce "an unexpected combination of beer, sorrel and ginger extracts, infused with exotic spices to deliver an unforgettable taste experience", Red Stripe Brand Manager Erin Mitchell told the Jamaica Observer.

http://www.jamaicaobserver.com/busin...stmas_17940057



Jink up! (burp) Scusay mwah!

[Gamma]

Shandy...mi nuh know a wha di hype!

[Islandman]

Well, its a branding thing. Sorrell beer for Christmas just sound like the real ting!

[Mosiah]

Lawks Gamma man! How yuh fi style di ting like dat?!

Nuh bodda want none. Gi mi di real sorrel wid a healthy shot a whites into it!

[Assasin]

Some good products finally coming out of Jamaica, this hasn't been for a long time. We need proper marketing.

Right now you have Sorrel syrup and ginger syrup which taste very good.
They can check me how to mix it and serve it and it will be a big hit. The taste of these product are very good and natural.

[HL]

This is an outstanding (marketing ) idea!!

A business associate of mine just opened a Growler Station http://growler-station.com/growler/craftap/ that I visited for the first time last week end.

The idea exposed me to the 'endless' spectrum in beer crafting.

Someone in RedStripe Product Development Dept. is doing some thinking.

Hope they export that new beer to ATL. I would love to try it.

BTW: I had to had over the car keys at the end of the session.

It