Ganja lobby with heavy regulation , taxation and education

[Sir X]

Tired of Cheech & Chong pot jokes and ominous anti-drug campaigns, the marijuana industry and activists are starting an ad blitz in Colorado aimed at promoting moderation and the safe consumption of pot.

To get their message across, they are skewering some of the old Drug War-era ads that focused on the fears of marijuana, including the famous "This is your brain on drugs" fried-egg ad from the 1980s.

They are planning posters, brochures, billboards and magazine ads to caution consumers to use the drug responsibly and warn tourists and first-timers about the potential to get sick from accidentally eating too much medical-grade pot.

http://abcnews.go.com/US/wireStory/m...types-25557144


The Marijuana Policy Project, which played a significant role in helping to pass legalization in Colorado, is launching a $75,000 public education campaign to counter what communications director Mason Tvert describes in a statement as decades of “exaggeration, fear mongering, and condescension.” The campaign will launch at noon in Denver, Colo., in front of a billboard aimed at tourists that reads “Don’t let a candy bar ruin your vacation.”


http://www.washingtonpost.com/blogs/...ibly-campaign/

[Sir X]

The NFL's Hazy Logic on Marijuana
When it comes to pot, the league's usual anti-drug arguments don't hold—and are harming players instead of protecting them.

It’s a small win for common sense. The NFL’s War on Weed—a struggle that famously cost former All-Pro running back Ricky Williams a season-long suspension and caused top talents like Randy Moss and Tyrann Mathieu to slip in the league’s annual player draft—is increasingly out of step with both medical science and the culture at large. By relaxing its marijuana policy, the NFL is better aligning itself with contemporary America. It's also lessening the odds of repeating an embarrassing summer that saw the public ridicule the league for handing Cleveland Browns receiver Josh Gordon a longer suspension for multiple failed pot tests (an entire season) than the one former Baltimore Ravens running back Ray Rice initially received for coldcocking then-fiancé Janay Palmer in a hotel elevator (two games).

http://www.theatlantic.com/entertain...inally/380246/