Still a double edge sword HL. It work for some people.
If you notice I was saying a few years ago, there is too much American string and tone in dancehall then. The problem is the world don't want to buy water down, low quality hip hop from Jamaica, you have to add something more.
While Sean Paul, Third World and others get it right, others have flunk at it badly and you hear reggae lovers(not just Jamaicans, but from all over) laughing at it.
There are some basic things we have to do though, and that is make sure it is quality music and vocals must be right, clarity and the musician edge(uniqueness) must be a major part of any production, then you can add and subtract. Sometimes too this is where the American manager\producer gets it wrong with Jamaican signees. We do have our own baggage too.
The good thing about Sean Paul is he was always surrounded by a good team to help with those decisions and he is an asset to VP record and Atlantic Record.
If you notice I was saying a few years ago, there is too much American string and tone in dancehall then. The problem is the world don't want to buy water down, low quality hip hop from Jamaica, you have to add something more.
While Sean Paul, Third World and others get it right, others have flunk at it badly and you hear reggae lovers(not just Jamaicans, but from all over) laughing at it.
There are some basic things we have to do though, and that is make sure it is quality music and vocals must be right, clarity and the musician edge(uniqueness) must be a major part of any production, then you can add and subtract. Sometimes too this is where the American manager\producer gets it wrong with Jamaican signees. We do have our own baggage too.
The good thing about Sean Paul is he was always surrounded by a good team to help with those decisions and he is an asset to VP record and Atlantic Record.
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