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  • Oh no, Air Jamaica

    Oh no, Air Jamaica
    Shirley Williams
    Sunday, May 27, 2007


    This past week brought with it serious concerns about two developments in the tourism sector. Firstly, there was the downturn in the performance of the sector for the first quarter of 2007. Then there was the reported sale by the Jamaican government of its landing slots at Heathrow International Airport. Both issues are directly related. I will first examine the reported sale of landing slots.

    Shirley Williams
    Wikepedia, a free Internet encyclopedia, defines: "Landing slots or Airport slots are rights allocated to an airline by an airport or government agency granting an airline the right to schedule a landing or departure at a specific time. Landing slots at some major airports are controlled by grandfather rights for airlines that were in place when these restrictions were added, for example British Airways at Heathrow Airport."

    There were signs of pending announcements concerning landing slots when Stephen Vasciannie, writing as a contributor to the Sunday Gleaner on May 13, informed the country that there were negotiations earlier this month between the British and Jamaican governments "on matters pertaining to the conclusion of a new Air Services Agreement between both countries".

    We were further advised that the series of negotiations included other countries, namely Germany, Chile and Brazil.

    The article reminded us that Jamaica has an 'open skies' arrangement with the United States which allows carriers designated in the US to enter Jamaica from any point in that country and that there is "full liberalisation between Jamaica and the US".

    Interestingly, in respect to the United Kingdom, this full scale liberalisation does not exist, rather, there is an agreement for British airlines to fly on a scheduled basis into Montego Bay and for British Airways to fly from London to Kingston.

    Alarming concessions

    We are now aware that serious agreements have been made. Firstly, Mr Vasciannie stated that Jamaica has accepted in principle the liberalisation of landing rights by allowing British authorities the right to designate (after May 2010) any European Community airline to come to Jamaica from any part of the European Union.

    To compound this, both daily newspapers carried lead stories on May 23rd, of reports in the Telegraph newspaper (UK) that Air Jamaica is scheduled to end its daily flights to London and that Virgin Atlantic has purchased the 'take off and landing' slots of Air Jamaica at Heathrow Airport. Reports further stated that when contracted, Minister Pickersgill, who holds portfolio responsibilities for the airline, was unaware of the details and referred the reporter to the minister of finance.

    Disposal of landing rights can have damning repercussions and are often irreversible. Once you have sold them, it is difficult, if not impossible, to retrieve them. Taxpayers of this country own the national airline, Air Jamaica, several times over. They deserve to be involved, through the Parliament, in decisions such as these which can impact on the airline. Is it a fact that the landing slots into Heathrow Airport have been sold? What agreements have been made with Germany, Chile and Brazil?

    In recent years, London has become a financial hub of the world. How could it be to the country's benefit to dispose of its landing rights to this vital location? Let us assume that Air Jamaica has decided to terminate this London route due to its unsustainability, why then not lease the slots rather than dispose of them completely?

    Is it not possible to sustain the London route through other options? The Government has on many occasions stated its objectives of making Jamaica a transshipment port for cargo, both by sea and air. Have we investigated the possibilities of maintaining the London route for the shipment of cargo, if not now then in the short term? What of having Air Jamaica as a non-scheduled operator into London? Would the slots not then be definitely advantageous?

    Who made the decisions to divest the landing slots? We are told that there is an Air Policy Committee comprising members of several state agencies which considers Jamaica's air policy on a monthly basis. Why has there been no public participation in the divestment of landing rights, considering our focus not only on tourism as a mainstay of our economy but the fact that a significant ethnic travelling population uses the London - Jamaica route?

    It is my firm hope that Air Jamaica, in collaboration with the Government, has not indeed sold off our valuable landing rights. On behalf of the taxpayers of this country I demand an explanation from the Government as to which rights, if any, have been leased or sold and at what cost.

    Downturn in tourism

    The tourism sector is very vital to the economic survival of our country and our hopes hang high for its continued growth. The Tourism Master Plan projects that over a ten-year period the industry will grow to 15 per cent of GDP. Critical is it therefore that we ensure that all the linkages and policy frameworks are in place in a timely manner to effect this growth. More particularly, tourism has a 6-7 year cycle which follows the world business cycle. We are becoming more dependent on tourism, so without strong strategic inter-sectoral linkages there is a likelihood of increased poverty if tourism is improperly managed.

    The World Economic Forum's First Ever Travel & Tourism Competitiveness Report, on March 1, 2007, revealed the results of a study which ranked 124 countries according to their ability to develop the travel and leisure industry. The ranking, known as the Travel and Tourism Competitive Index (TTCI), listed Switzerland, Austria, Germany, Iceland, United States, Hong Kong, Canada, Singapore, Luxembourg and the United Kingdom as the 10 top countries. These countries were viewed as demonstrating the importance of having:
    "Supportive business and regulatory frameworks, coupled with world class transport and tourism infrastructure and a focus on nurturing human and natural resources, for fostering an environment that is attractive for developing the travel and tourism sector."

    Jamaica's ranking in the index was 48th, behind Barbados and Costa Rica and just ahead of the Dominican Republic and Trinidad and Tobago.

    The following factors were used to measure the Competitiveness Index :
    . Policy Rules & Regulations
    . Environmental Regulations
    . Safety and Security
    . Health & Hygiene
    . Prioritisation of travel and tourism
    . Air transport and infrastructure
    . Ground transport infrastructure
    . Tourism infrastructure
    . Information & Communication Technology
    . Price Competitiveness
    . Human Capital
    . National Tourism perception
    . Natural & Cultural Resources.


    The successful development of a competitive tourism product dictates that we focus on each of these factors and perfect them to world class standards. The product is not about sun, sea and sand, that is the world of the past.

    In addition, Jamaica, by its policy and regulations, ought to ensure that its destination is viewed as a top-class brand. Critical to this is the type of accommodation which it offers. It is my view that we ought to opt for the establishment of more luxury type accommodations facilitated by major improvements of airport facilities for private jets. Now is not the time to be divesting landing slots. The JHTA president supported this position in a television interview on May 23, 2007.

    Jamaican investors own a significant number of hotel rooms in Jamaica (Sandals Group, SuperClubs, Couples, Renaissance Jamaica Grande, Courtleigh & Knutsford Court) while in recent times there have been significant investments by European entities such as the Riu Group, which is owned by TUI, a large German conglomerate.

    The thousands of hotel rooms recently built and currently under construction by these European investors suggest that there will be the need for airlifts from gateways throughout Europe. Will Air Jamaica not be a beneficiary of this? Is there no link between the Air Policy and Tourism Strategy ?

    There is no indication that the major investments by international investors in the hotel sector over the past five years have been done in the context of a planned, co-ordinated, and well constructed framework established by the Government. The lack of linkages between the new facilities and the rest of the economy is blatant and damning. I say to the Government, awake, before it's too late.

    Shirley Williams is an Opposition senator
    "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

  • #2
    Difficult days for Air Jamaica
    Diane Abbott
    Sunday, May 27, 2007


    Jamaicans living in Britain were upset to discover last week that Virgin Atlantic Airlines is to effectively take over Air Jamaica's London service. We have always loved flying our national carrier. For us, the holiday starts from the minute you step on the Air Jamaica flight! And there are many travel agents based in Britain who service Air Jamaica.

    Diane Abbott
    They are often owned by business people of Caribbean origin and who specialise in serving the Jamaican Diaspora.

    These entrepreneurs are worried that their businesses will crash when Air Jamaica stops flying. Some people feel that there should have been more consultation with the Jamaicans living in Britain before the deal was signed and sealed. After all, we provide a big slice of its profits. In truth, commercial confidentiality probably meant that full consultation was not possible. But some people still feel resentful.

    The news initially leaked out two weeks ago via a confidential briefing for community leaders by the Jamaican high commissioner in London, Burchell Whiteman. It was confirmed by a story in the Daily Telegraph newspaper in the last few days. At the time of writing, Air Jamaica was still refusing to comment. But Virgin Atlantic itself proudly put out a statement on the same day as the newspaper story appeared.

    "Virgin Atlantic, one of the world's leading long-haul airlines, is to expand its services to Jamaica later this year with the launch of new flights between London Gatwick and Kingston. The move follows Air Jamaica's decision to cease operations between the UK and Jamaica so as to concentrate on its core routes," the statement said.

    And the CEO of Virgin Atlantic, Steve Ridgeway commented: "All of us at Virgin Atlantic are excited about strengthening the relationship with Air Jamaica so that we can offer an expanded service to this beautiful country. With four flights a week from Gatwick to Kingston and Montego Bay, we will bring Virgin Atlantic's legendary onboard service to all Jamaicans."

    Air Jamaica had its origins in Independence in 1962. A national airline was seen as an essential ornament for a newly independent country, however tiny. So Jamaica took the fateful decision not to invest in the existing British West Indian Airways (BWIA). Instead, in 1963 it set up its own airline - Jamaica Air Service Ltd. Initially, BOAC (Britain's international airline) and BWIA maintained the leased aircraft. But Jamaica decided to go fully independent, and in 1968 set up a new company, Air Jamaica Ltd.

    In 1974, Air Jamaica began flying to London. Even then it was noted that it was the free rum cocktails and attractive flight attendants (then described as "rare tropical birds") that pulled in the customers. But the airline did not post a profit until 1984. Like all of these airlines set up by post-colonial countries, it was more of a status symbol than a profit-making venture. In the mid-1990s, when 'Butch Stewart' stepped in, as both chairman of Air Jamaica and a key shareholder, he genuinely brought it to new heights. In the first two years after privatisation, customers went up by 38 per cent. But although the airline made an operating profit for some of these years, it also had massive debts and liabilities.
    Branson. snatching the Air Jamaica routes under the nose of British Airways will have given him a great deal of personal satisfaction

    The terrorist hijackings on September 11 2001 triggered a downturn in the airline industry internationally. And it was the beginning of the end for Air Jamaica. In December 2004, after massive financial losses, the Government of Jamaica took back 100 per cent control of the airline.

    The Government's dilemma then was what to do with it. So, earlier this year consultants were brought in. They advised that Air Jamaica should sell off its trans-Atlantic route and concentrate on the intra-Caribbean market. Both British Airways and Virgin were in competition for the route. But Virgin won.

    This was partly because the Government did not want to be dependent on a sole overseas carrier. (And Virgin has still had to give assurances that it will maintain regular direct flights.) But it may also have helped that Richard Branson apparently had a number of personal meetings with Prime Minister Portia Simpson Miller.

    No doubt his legendary charm and dynamism won her over. Snatching the Air Jamaica routes under the nose of British Airways will have given Branson a great deal of personal satisfaction. He has a bitter personal rivalry with them. In 1992, he even took them to court.

    Sentiment apart, the disposal of the trans-Atlantic route was inevitable. Small, national carriers are impossible to make viable in the post-9/11 world. And the Jamaican taxpayer could not afford to subsidise the airline indefinitely. Virgin paid a sizeable lump sum, both for the route (which it will operate out of Gatwick) and Air Jamaica's extremely valuable landing rights at Heathrow. What happens now depends on what happens to that money.

    If it is invested in the airline and top-class management is brought in, then the airline has a future. But if the money disappears into the Government's coffers, Air Jamaica may well continue on a downward spiral.

    Jamaicans living in Britain will miss Air Jamaica. Let us hope that Virgin recognises how much of the profits from the London/Kingston route come from us and that it takes care to build strong links with the community and reflect our needs.
    "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

    Comment


    • #3
      The JLPites - Where were they on attacks on Air Jamaica?

      Doing the attacking!

      Now they are shifting positions! ...????

      BTW- Where is Assasin and Maudib?
      "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

      Comment


      • #4
        Karl what I want to know is how much dem sell it for.

        How is it British Airways and Virgin a fight fi the route and it not profitable, is something wrong or the English man dem a idiot?

        The government seems to be doing a fire sale thing from Air Jamaica route, Good Year factory and the refinery, I hope them nah go run with the money fi election but do something positive.

        What up with the secrecy and the Jamaican public funds?
        • Don't let negative things break you, instead let it be your strength, your reason for growth. Life is for living and I won't spend my life feeling cheated and downtrodden.

        Comment


        • #5
          Originally posted by Karl View Post
          The JLPites - Where were they on attacks on Air Jamaica?

          Doing the attacking!

          Now they are shifting positions! ...????

          BTW- Where is Assasin and Maudib?
          The JLPites were attacking Air Jamaica ?

          Which JLPites were attacking Air Jamaica ?

          I don't think there is any hope of you raising the level of your understanding on what is wrong with Jamaica and HOW and WHY so much is wrong.. remove the blinders.

          If the PNP Govt is not going to get serious about the Tourist Product and Globally relevant Business Development in Jamaica then they should save us all a bunch of money and shut down the Airline... otherwise get out of the way so that serious people can get Jamaica back on track... we are all mostly literate now and black people can work in any bank in Jamaica.. thanks..Apartheid is also over by the way.. now take this election as an opportunity to rest and restructure the party membership to reflect a business and job development and growth philosophy.

          Comment


          • #6
            Originally posted by Assasin View Post
            Karl what I want to know is how much dem sell it for.

            How is it British Airways and Virgin a fight fi the route and it not profitable, is something wrong or the English man dem a idiot?

            The government seems to be doing a fire sale thing from Air Jamaica route, Good Year factory and the refinery, I hope them nah go run with the money fi election but do something positive.

            What up with the secrecy and the Jamaican public funds?
            'Virgin best for Jamaica'
            published: Monday | May 28, 2007


            Branson

            Citing that Air Jamacia could not continue to swallow mounting losses, Virgin Atlantic boss Sir Richard Branson yesterday said the sale of the London route to his airline was in the best interest of Jamaicans.

            Last week, news surfaced that Air Jamaica sold its London route to Virgin Atlantic, beating out British Airways.

            Several tourism interests and members of the Jamaican Diaspora (United Kingdom) have bashed the sale agreement, while airline authorities and the Jamaican Government have remained tight-lipped about the purchase.
            However, Sir Richard, who was in South Africa yesterday, sought to explain why the agreement is the best decision for the local airline and the Jamaican economy.

            He said: "We were approached by the management of Air Jamaica, who at the same time approached British Airways (BA), to see if we were interested in taking over Air Jamaica's loss-making services and acquiring its slots at London Heathrow.

            "When it became clear to us that BA might be the front-runner, we made our representations to the Jamaican Government about the need for traveller choice, market competition and a fresh code-share arrangement between ourselves and Air Jamaica."

            The statement, which was issued yesterday, further read: "Virgin Atlantic, which has been kindly listened to by the Government, has since signed a memorandum of understanding with Air Jamaica to operate two services a week between London Gatwick and Kingston, in addition to our existing two flights a week between Gatwick and Montego Bay. We have also reached a code-share agreement where the Air Jamaica code will be on all Virgin Atlantic flights to the U.K.

            "In today's aviation world, Air Jamaica cannot continue to swallow the losses mounting from a single daily service where the economics are not viable. It is expensive operating a wide-bodied aircraft each day, and one that is very different from the rest of its fleet. Record fuel prices are adding millions of dollars to airline costs.

            "When we start flying from October, using a Boeing 747, we will be offering 190,000 seats between the island and the U.K., a fraction less than Air Jamaica's current offering."
            Jamaica Tourist Board Chairman Dennis Morrison last Thursday said that Air Jamaica's operating at a loss of US$20 million (J$1.35 billion) a year on the London route was unsustainable, and admitted the national airline was reviewing its options with Virgin Atlantic and British Airways.

            © Copyright 1997-2007 Gleaner Company Ltd.

            ----------------

            You spoke about selling the Airline, closing it down...

            I would have thought you would be here saying/raising hell...the governement has not gone far enough - they need to sell every damn thing, lock, stock and barrel?! What happen - Change your thoughts on the matter?
            "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

            Comment


            • #7
              With the info I have, I have no problem with this deal.


              BLACK LIVES MATTER

              Comment


              • #8
                It shows how incompetent Air Jamaica and the Government is.
                • Don't let negative things break you, instead let it be your strength, your reason for growth. Life is for living and I won't spend my life feeling cheated and downtrodden.

                Comment

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