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Levi Roots' children claim he cut them off after becoming famous
Tuesday, January 21, 2014 | 1:45 PM
Levi Roots
KINGSTON, Jamaica -- Levi Roots, the dreadlocked Jamaican behind the Reggae Reggae Sauce, has declined to comment on claims by his children that he had cut them off.
The Daily Mail reported on Friday that two of his eight children by seven mothers "claimed he had never paid a penny in child support, at least four of his children are struggling on benefits, and one is effectively homeless after he refused to help her".
The entrepreneur, whose real name is Keith Valentine Graham, had appeared on Dragon’s Den to market the Reggae Reggae Sauce that would make him a multi-millionaire, the Daily Mail reported. Then, Levi Roots had billed it as the ultimate family collaboration.
He told the world that the sauce was made to his Jamaican grandmother’s authentic recipe and said that his children helped out in his business, Daily Mail reported.
However, his daughters Joanne Caesar, 33, and Sharlene Williams, 32, say otherwise.
The Daily Mail reported that Caesar, a law student, "said her father has cut her out of his life – and his £30million fortune – after she helped to develop the famous sauce and provided backing vocals on his advert."
While Williams "said her father ‘took advantage’ of her by making her work at his shop without paying her a wage and refusing to make her an employee," the Daily Mail reported, adding that both daughters agreed "he had not been a good father to them and their siblings, aged one to 36".
After appearing on Dragon's Den in 2007, Dragons Peter Jones and Richard Farleigh invested in his business and shortly after Sainsbury’s said it would stock the sauce, Daily Mail reported. Levi Roots has since expanded the range of the Reggae Reggae Sauce.
However his daughters allege that after Dragon's Den they stopped hearing from him.
Daily Mail reported that Caesar said that, "He cut all of his children off because he said that we were all after his money."
She also said she wanted "him to remember who he was before he became Mr Reggae Reggae Sauce man, because he was a nice man".
Daily Mail said that Levi Roots declined to comment.
Tuesday, January 21, 2014 | 1:45 PM
Levi Roots
KINGSTON, Jamaica -- Levi Roots, the dreadlocked Jamaican behind the Reggae Reggae Sauce, has declined to comment on claims by his children that he had cut them off.
The Daily Mail reported on Friday that two of his eight children by seven mothers "claimed he had never paid a penny in child support, at least four of his children are struggling on benefits, and one is effectively homeless after he refused to help her".
The entrepreneur, whose real name is Keith Valentine Graham, had appeared on Dragon’s Den to market the Reggae Reggae Sauce that would make him a multi-millionaire, the Daily Mail reported. Then, Levi Roots had billed it as the ultimate family collaboration.
He told the world that the sauce was made to his Jamaican grandmother’s authentic recipe and said that his children helped out in his business, Daily Mail reported.
However, his daughters Joanne Caesar, 33, and Sharlene Williams, 32, say otherwise.
The Daily Mail reported that Caesar, a law student, "said her father has cut her out of his life – and his £30million fortune – after she helped to develop the famous sauce and provided backing vocals on his advert."
While Williams "said her father ‘took advantage’ of her by making her work at his shop without paying her a wage and refusing to make her an employee," the Daily Mail reported, adding that both daughters agreed "he had not been a good father to them and their siblings, aged one to 36".
After appearing on Dragon's Den in 2007, Dragons Peter Jones and Richard Farleigh invested in his business and shortly after Sainsbury’s said it would stock the sauce, Daily Mail reported. Levi Roots has since expanded the range of the Reggae Reggae Sauce.
However his daughters allege that after Dragon's Den they stopped hearing from him.
Daily Mail reported that Caesar said that, "He cut all of his children off because he said that we were all after his money."
She also said she wanted "him to remember who he was before he became Mr Reggae Reggae Sauce man, because he was a nice man".
Daily Mail said that Levi Roots declined to comment.
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