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It's not an easy road
Claire Forrester
Wednesday, May 22, 2013
MY favourite cable television advertisement currently running in prime time is a dramatic 30-second promotion of XFINITY's Internet service starring Usain Bolt.
A close second is yet another 30-second commercial for the cool new Samsung Smart Camera NX300, also featuring Bolt. If I needed any convincing that Bolt's star power transcends sports, his presence on American television and high ranking on the Forbes 2013 list of global athletes with the most influence on the American public provide compelling evidence.
BOLT… has repeatedly done enough to show that it would be folly to bet against him in a championship meet at this stage of his career
SHANGHAI, China— Shelly-Ann Fraser-Pryce (right) beats Carmelita Jeter of the United States in the women’s 100 metre of the Diamond League Track and Field competition in Shanghai, China, last Saturday. (PHOTO: AP)
We already know that Bolt is installed in the European commercial marketplace. It is little wonder that meet organisers on that side of the globe are prepared to shell out unprecedented amounts for his appearance fees and that in the UK the Government was persuaded to relax demands for taxes on prize money that allowed meet organisers in London to secure a commitment for his appearance.
Read more: http://www.jamaicaobserver.com/colum...#ixzz2U2RrCHXu
Claire Forrester
Wednesday, May 22, 2013
MY favourite cable television advertisement currently running in prime time is a dramatic 30-second promotion of XFINITY's Internet service starring Usain Bolt.
A close second is yet another 30-second commercial for the cool new Samsung Smart Camera NX300, also featuring Bolt. If I needed any convincing that Bolt's star power transcends sports, his presence on American television and high ranking on the Forbes 2013 list of global athletes with the most influence on the American public provide compelling evidence.
BOLT… has repeatedly done enough to show that it would be folly to bet against him in a championship meet at this stage of his career
SHANGHAI, China— Shelly-Ann Fraser-Pryce (right) beats Carmelita Jeter of the United States in the women’s 100 metre of the Diamond League Track and Field competition in Shanghai, China, last Saturday. (PHOTO: AP)
We already know that Bolt is installed in the European commercial marketplace. It is little wonder that meet organisers on that side of the globe are prepared to shell out unprecedented amounts for his appearance fees and that in the UK the Government was persuaded to relax demands for taxes on prize money that allowed meet organisers in London to secure a commitment for his appearance.
Read more: http://www.jamaicaobserver.com/colum...#ixzz2U2RrCHXu