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DIGICEL Jamaica has reduced mobile phone rates by more than two-thirds to $2.89 a minute, undercutting the $2.9- a-minute plan launched by rival LIME a week ago.
Callers also get “Free Talk”, “Free Text”, “Free International”, “Free Nights” and “Free Credit”, while billed on a per-minute basis, said Digicel, dubbing the new package "Jamaica's Sweetest Plan".
LINEHAN... this latest offer is all about ensuring we deliver on that value promise
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"We are always listening to what our customers want and finding new ways to delight them by driving value and innovation. This latest offer is all about ensuring we deliver on that value promise and that we give our customers a wealth of choices so they can decide what works best for them,” said Mark Linehan, CEO of Digicel Jamaica.
Digicel’s move came quickly on the heels of competitor LIME, which slashed rates last week to a jaw-dropping $2.99 a minute. The embattled LIME was hoping that its "game-changing" Talk EZ plan would double its market share from 18 per cent to 36 per cent within three years. LIME currently has 400,000 pre-paid customers and 50,000 subscribers.
It is unclear how Digicel’s response will affect LIME’s plan. What’s more, according to Linehan, "This is just the start of the sweetness.”
“We're very excited to be bringing ‘Jamaica's Sweetest Plan' to the people of Jamaica. With a $2.89 rate plus lots and lots of sweet treats on top, this plan underlines our commitment to our customers, to delivering value and to championing competition,” he said.
Consumers can opt into the new plan by dialling *156# for free from their Digicel handset and then pressing 'send', the company said. The package is available from today.
The Office of Utilities Regulation (OUR) cut mobile termination rates — which dictate how much one company pays the other when a customer calls that network — from $9 per minute to $5 earlier this month. But Digicel this week filed documents to have the Supreme Court review the authority of the regulators to set the rate.
LIME has defended the move by the OUR as legal and has argued that the lower termination rates allowed it to roll out the new mobile charges.
The company yesterday applied to the Supreme Court for permission to intervene in the matter as an interested party, saying that both its business and Jamaican consumers will be materially affected by the suit Digicel has filed against the OUR.
LIME has lost money for five consecutive years and reported a $20-billion loss in the year to March, largely due to the $16-billion write-down of its fixed assets. LIME boss Garry Sinclair last week insisted that its new plan was not a final desperate gamble by the troubled phone company.
Read more: http://www.jamaicaobserver.com/news/...#ixzz1yWGjf8AE
Callers also get “Free Talk”, “Free Text”, “Free International”, “Free Nights” and “Free Credit”, while billed on a per-minute basis, said Digicel, dubbing the new package "Jamaica's Sweetest Plan".
LINEHAN... this latest offer is all about ensuring we deliver on that value promise
1/1
"We are always listening to what our customers want and finding new ways to delight them by driving value and innovation. This latest offer is all about ensuring we deliver on that value promise and that we give our customers a wealth of choices so they can decide what works best for them,” said Mark Linehan, CEO of Digicel Jamaica.
Digicel’s move came quickly on the heels of competitor LIME, which slashed rates last week to a jaw-dropping $2.99 a minute. The embattled LIME was hoping that its "game-changing" Talk EZ plan would double its market share from 18 per cent to 36 per cent within three years. LIME currently has 400,000 pre-paid customers and 50,000 subscribers.
It is unclear how Digicel’s response will affect LIME’s plan. What’s more, according to Linehan, "This is just the start of the sweetness.”
“We're very excited to be bringing ‘Jamaica's Sweetest Plan' to the people of Jamaica. With a $2.89 rate plus lots and lots of sweet treats on top, this plan underlines our commitment to our customers, to delivering value and to championing competition,” he said.
Consumers can opt into the new plan by dialling *156# for free from their Digicel handset and then pressing 'send', the company said. The package is available from today.
The Office of Utilities Regulation (OUR) cut mobile termination rates — which dictate how much one company pays the other when a customer calls that network — from $9 per minute to $5 earlier this month. But Digicel this week filed documents to have the Supreme Court review the authority of the regulators to set the rate.
LIME has defended the move by the OUR as legal and has argued that the lower termination rates allowed it to roll out the new mobile charges.
The company yesterday applied to the Supreme Court for permission to intervene in the matter as an interested party, saying that both its business and Jamaican consumers will be materially affected by the suit Digicel has filed against the OUR.
LIME has lost money for five consecutive years and reported a $20-billion loss in the year to March, largely due to the $16-billion write-down of its fixed assets. LIME boss Garry Sinclair last week insisted that its new plan was not a final desperate gamble by the troubled phone company.
Read more: http://www.jamaicaobserver.com/news/...#ixzz1yWGjf8AE
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