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In search of a Saviour, BlackBerry throws up a Hail Mary

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  • In search of a Saviour, BlackBerry throws up a Hail Mary

    RIM's new BlackBerry 10 is the patchwork smartphone
    Published June 07, 2012
    The Wall Street Journal

    When Research In Motion (RIM) unveiled the prototype of its upcoming BlackBerry last month, two features stole the show -- a predictive touch-screen keyboard and a camera that takes a series of near-instantaneous images for the perfect shot.

    But unlike with earlier BlackBerry models, RIM did not design either tool -- it is licensing the technology from two different European developers. In fact, most of the device's critical features are a patchwork of hardware and software obtained quietly through about a dozen acquisitions and multiple licensing deals over the past two years.

    The features include the device's interface, which allows a user to navigate through the phone's features, and the operating system itself.

    Prototype BlackBerry has a touchscreen, but no physical keyboard.
    Analysts say RIM's future depends on the new BlackBerry 10 platform.
    Buying up or licensing the latest technological gizmo is nothing new in the arms race that has broken out among the world's top smartphone makers. Apple bought the technology that powers its popular Siri voice-activation software. Other industry players -- from Google to Samsung Electronics -- regularly bolster their own devices and operating systems with deal-making.

    But RIM has taken the strategy farther than most big players, at a crucial time for a company that practically invented the smartphone and once held unrivaled dominance over the market.

    It also is a big departure for RIM, which once prided itself on its in-house engineering. That all changed as the iPhone and other popular smartphones overtook the BlackBerry as the mobile device of choice, leading RIM to look for outside help.

    Now RIM executives are racing to sew together all of these pieces in time for the device's launch, expected this year. Converting to an entirely new operating system is an enormous task all by itself.

    RIM also has to integrate the new technologies -- and the many employees -- of several smaller companies in globally-distant offices while shedding jobs tied to older phone models. It must cut costs associated with those older BlackBerrys while maintaining the services for existing users.

    RIM licensed the camera technology of the new phone from Scalado of Sweden. UK-based TouchType makes the predictive touch-screen keyboard, called SwiftKey, which RIM licensed for the phone.

    RIM also bought a host of other small companies whose technology is expected to help power or enhance the phones' video sharing, web browsing and messaging tools. Last month, RIM announced a licensing deal with Dutch company TomTom International to power traffic and map-related apps on BlackBerrys.


    Read more: http://www.foxnews.com/scitech/2012/...#ixzz1xD6kQO7S
    TIVOLI: THE DESTRUCTION OF JAMAICA'S EVIL EMPIRE

    Recognizing the victims of Jamaica's horrendous criminality and exposing the Dummies like Dippy supporting criminals by their deeds.. or their silence.

    D1 - Xposing Dummies since 2007

  • #2
    Looks like it won't be released until after the iPhone 5 and Samsung Galaxy S3. Not very good.

    Dem swimming against the tide at this point but mek we see how it go.

    Maybe dem can hold on to the FBI, CIA and Bricktop accounts
    "‎It is easier to build strong children than to repair broken men" - Frederick Douglass

    Comment


    • #3
      LOL
      TIVOLI: THE DESTRUCTION OF JAMAICA'S EVIL EMPIRE

      Recognizing the victims of Jamaica's horrendous criminality and exposing the Dummies like Dippy supporting criminals by their deeds.. or their silence.

      D1 - Xposing Dummies since 2007

      Comment


      • #4
        Funny enough i don't own a smartphone (the BB I use is not mine)...but if you don't have a BB in Jamaica you probably don't have no woman either...BBM to di girls dem ting

        Comment


        • #5
          Still the phone of choice in T&T esp among the yutes... BBM fi real!

          All like mi now have a $20US Samsung phone that makes and receives calls perfectly plus I can send and receive texts... (without getting caught up in the always having to answer some fool fool text which I expect most of (the yutes) BBM is all about.
          Peter R

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          • #6
            A joke yu a mek....BB pics to de werl!

            Comment

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