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published: Sunday | March 4, 2007 <DIV class=KonaBody vsvsd="true">
Youngsters showing off dance moves at Passa Passa. - File
Producers of the popular dancehall brand Passa Passa have said government will need to follow their model if the concept of community <SPAN class=kLink style="FONT-WEIGHT: 400; COLOR: orange! important; FONT-FAMILY: Arial, Helvetica, sans-serif; POSITION: relative">tourism</SPAN> is to succeed.
Dylan Powe, chief executive officer for the event says the internationally acclaimed street side show held along Spanish Town Road in western <SPAN class=kLink style="FONT-WEIGHT: 400; COLOR: orange! important; FONT-FAMILY: Arial, Helvetica, sans-serif; POSITION: relative">Kingston</SPAN> has been successful only because persons in the community are made to feel a part of the event.
"The reason Passa works is that itis an event run by people from the community with the full corporation of the community," Mr. Powe told The Sunday Gleaner.
On any given Wednesday night persons can <SPAN class=kLink style="FONT-WEIGHT: 400; COLOR: orange! important; FONT-FAMILY: Arial, Helvetica, sans-serif; POSITION: relative">journey</SPAN> to Passa Passa for full dancehall entertainment. The roadside show gets into full swing in the wee hours of Thursday morning. Persons from far and wide normally converge for the big street party which is violence-free and where there is a very high chance that patrons will neither be harassed nor robbed.
Mr. Powe estimates that 20 per cent of patrons on any given Wednesday are <SPAN class=kLink style="FONT-WEIGHT: 400; COLOR: orange! important; FONT-FAMILY: Arial, Helvetica, sans-serif; POSITION: relative">tourists</SPAN> and that return visits are high.
Mr. Powe said the Passa Passa model is community tourism, and that it should be replicated right across
Youngsters showing off dance moves at Passa Passa. - File
Producers of the popular dancehall brand Passa Passa have said government will need to follow their model if the concept of community <SPAN class=kLink style="FONT-WEIGHT: 400; COLOR: orange! important; FONT-FAMILY: Arial, Helvetica, sans-serif; POSITION: relative">tourism</SPAN> is to succeed.
Dylan Powe, chief executive officer for the event says the internationally acclaimed street side show held along Spanish Town Road in western <SPAN class=kLink style="FONT-WEIGHT: 400; COLOR: orange! important; FONT-FAMILY: Arial, Helvetica, sans-serif; POSITION: relative">Kingston</SPAN> has been successful only because persons in the community are made to feel a part of the event.
"The reason Passa works is that itis an event run by people from the community with the full corporation of the community," Mr. Powe told The Sunday Gleaner.
On any given Wednesday night persons can <SPAN class=kLink style="FONT-WEIGHT: 400; COLOR: orange! important; FONT-FAMILY: Arial, Helvetica, sans-serif; POSITION: relative">journey</SPAN> to Passa Passa for full dancehall entertainment. The roadside show gets into full swing in the wee hours of Thursday morning. Persons from far and wide normally converge for the big street party which is violence-free and where there is a very high chance that patrons will neither be harassed nor robbed.
Mr. Powe estimates that 20 per cent of patrons on any given Wednesday are <SPAN class=kLink style="FONT-WEIGHT: 400; COLOR: orange! important; FONT-FAMILY: Arial, Helvetica, sans-serif; POSITION: relative">tourists</SPAN> and that return visits are high.
Mr. Powe said the Passa Passa model is community tourism, and that it should be replicated right across