For entire column, see The Jamaica Observer at:
http://www.jamaicaobserver.com/enter...ehall_11109148
http://www.jamaicaobserver.com/enter...ehall_11109148
Narcissism and dancehall
Howard Campbell
Sunday, March 25, 2012
Sunday, March 25, 2012
At its dawn, the evolution of our modern reggae music was significantly influenced by other musical idioms which were current in that era, including mento, ska, jazz, rhythm and blues/soul, and rock and roll to a lesser extent. Essentially, our songs highlighted concerns and even sought redress on issues such as national, class and race discrimination, prejudice and oppression. They became clarion calls for justice, peace, universal love, and harmony. Early dancehall music maintained this progressive formula and approach.
In the 80s, one of the international marketplaces that eventually came under the influence of reggae/dancehall's militant anti-establishment stance was the alienated urban North American youth, who were experiencing the twin evils of racial and class stigmatisation and victimisation. Their collective self-worth, especially among young urban males, was very low. Therefore, when they began to interpret and adapt the music from their cultural perspective, hip hop was born with all its negative features such as narcissism, vulgarity, crudity and misogyny.
In the 90s, as Jamaican dancehall acts began to obtain distribution contracts with American record companies, some A&R executives used undue influence to encourage our artistes to borrow from and infuse this hip-hop beat and lifestyle into their music. Before that, we did not call our women 'ho's and bitches' nor did we call our bredrin 'dawg'. What we are left with in Jamaica today is a poor imitation of hip-hop music as the soundtrack to what we still euphemistically call dancehall music.
The irony is that while our local media remains, to too large an extent, focused on this segment of the industry, internationally, from a marketing standpoint, dancehall music has seemingly reached a plateau, and therefore this has not been an effective long-term marketing strategy. In fact, what we are observing in the international market place is a resurgence of requests for overseas performances and tours by those dancehall acts who came to the fore during the 70s, 80s and early 90s.
Meanwhile, based on their publications and programming, our local media appear to be totally oblivious to these current trends. Their daily restrictive diet and corrupt payola practices continue to stifle local creativity, diversity and Jamaica's once proud position of being the market leader in reggae music.
Meanwhile, based on their publications and programming, our local media appear to be totally oblivious to these current trends. Their daily restrictive diet and corrupt payola practices continue to stifle local creativity, diversity and Jamaica's once proud position of being the market leader in reggae music.
Email: che.campbell@gmail.com
Comment