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Time spent on Mobile Apps overtaking web browsing

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  • Time spent on Mobile Apps overtaking web browsing

    Consumers Now Spending More Time on Mobile Apps Than the Web
    by Todd Wasserman


    Consumers are spending more time on mobile apps than on the web for the first time, a new report claims.

    Flurry compared its mobile data to stats from comScore and Alexa, and found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. (See chart below.) The shift comes as combined tablet and smartphone shipments eclipsed those of desktops and notebooks for the first time, according to a recent report by Mary Meeker, partner at Kleiner Perkins Caufield & Byers.

    Flurry found consumers spend 9% more time, on average, using mobile apps. The report found that the growth in mobile app usage came mostly from more sessions per user, rather than longer sessions overall.

    Those sessions, by and large, are consumed by the use of games and social media apps, which took 47% and 32% of the total amount of time used for such apps.

    If the stats bear out, the data is vindication for Wired, which last year declared “The Web is Dead,” and predicted that apps would soon overtake it.

    http://mashable.com/2011/06/20/app-u...takes-web-use/
    TIVOLI: THE DESTRUCTION OF JAMAICA'S EVIL EMPIRE

    Recognizing the victims of Jamaica's horrendous criminality and exposing the Dummies like Dippy supporting criminals by their deeds.. or their silence.

    D1 - Xposing Dummies since 2007

  • #2
    The trend should continue. Mobile computing is the more natural way of accessing information.

    Cost of mobile data plans still relatively high though. Maybe eventually people will drop thier home internet plan and go totally mobile as many have done with thier home phones?
    "‎It is easier to build strong children than to repair broken men" - Frederick Douglass

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    • #3
      I doubt that people will abandon their home data service in favor of mobile any time soon. The mobile browsing experience is sub par.... most websites suck on those little screens... WAP development doesn't seem to have much penetration beyond the big brands

      Tablets are a different thing... much better mobile user interface for browsing. Maybe the tablet and the home unit will be integrated in one device...in fact they're already devices like that... juss pop off the screen from your laptop and voila ... there's your tablet.

      Who knows what format will rule? The only certainty is that it'll be mobile friendly
      TIVOLI: THE DESTRUCTION OF JAMAICA'S EVIL EMPIRE

      Recognizing the victims of Jamaica's horrendous criminality and exposing the Dummies like Dippy supporting criminals by their deeds.. or their silence.

      D1 - Xposing Dummies since 2007

      Comment


      • #4
        I checked into a portable wifi device, but it was too costly to lease
        or/purchase & the montly fee was expensive. If the cost comes
        down and it is competitive with my home plan, I might consider it.
        Winning means you're willing to go longer, work harder, and give more than anyone else - Vince Lombardi

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        • #5
          time to dust off the keyboard, an fire up the server

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