Hoteliers hit hard by unrest
Published: Saturday | June 12, 2010 2 Comments and 0 Reactions
Janet Silvera, Senior Gleaner Writer
WESTERN BUREAU: OCCUPANCY LEVELS in the tourist resorts are down, forward bookings are dismal, and Kingston hotels are reporting declines in business of up to 70 per cent in some cases.
The fallout, blamed on the recent unrest, threatens to cripple the island's lifeblood industry: tourism.
"This is an economic recession all over again due to the bad press," laments President of the Jamaica Hotel and Tourist Association (JHTA), Wayne Cummings.
He is predicting widespread layoffs of hospitality workers and a severe cash crunch if the situation continues.
According to Cummings, the cascading effect will negatively impact linkages that depend on the industry. These include the country's farmers, taxi operators, restaurants and attractions.
"The phones are barely ringing, and with forward bookings looking this dismal, it is causing us great concern."
worried about summer, fall
Cummings is worried about the summer and the fall, which are critical to the island's hospitality sector. "The fall is virtually non-existent, and we were pacing very nicely prior to the west Kingston issue."
The Kingston hotels hardest hit are not about to take this type of medicine lying down and have started to craft a number of strategies. On Monday, they plan to meet with the diplomatic community, the American Chamber of Commerce, the Private Sector Organisation of Jamaica (PSOJ) and a number of other business entities.
The aim is to garner support from these groups as the hoteliers march on the road. They want the diplomats and other lobbies to help them send the message that Kingston is again ready for business.
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