Jamaica Tourism: Resilient in the face of Recession

[Assasin]

What if the Ceo and Execs fail to excute? Don't the Chairman have a say into that too?

[Me]

I already spoke about them having to approve and review and needing to have a strategic outlook.

[Assasin]

yes but they also have a role in choosing agencies to advertise with and hiring the execs we speak of. that is what I am getting at.

[Me]

Anyhow getting off track. At the end of the day yes I think Morrison is lacking on the marketing side and is great on the disinformation side. You and Don1 have two different views on Chairman responsibilities and that is understandable since different ones have their own approach to the role.

[Assasin]

well I am neither fight his view or accusing him of been lacking in knowledge. I am just making a point that I believe.

For each organization the role is different but JTB is primarily a marketing organization.

[Don1]

The chairman is not going to be directly responsible for marketing and does not need to be good at selling. Corporate Governance should be his main focus. He will approve the CEOs plan and should have some form of strategic outlook, but certainly is not responsible for execution.

Dennis just love the one sided propaganda method and misinformation.

All correct!!!

That's his role as a political spin doctor. Just as part of Bartlett's role is to spin the tourism situation in a way favorable to his administration....which spin the naive confuse with truth.


My point was not to praise or criticise Morrison...just to clarify what is role was as Chairman.... ie to be the political watchdog over the operations and governace as you point out, of the JTB...and make his paymasters look good.

Not to be involved with sales or marketing as a function.

[Don1]

Sorry, Don1, but at the risk of showing up my own naivete, I'm gonna side with Assasin on this one. Whether it's his assigned duty or not, I would like to think that the chair, exec or non-exec, would play some role in marketing in such an organisation. He may not be the chief marketeer, but...

ok boss....we can agree to disagree on that.