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Passing through Bloomingdales flagship store wedday (tekking a shortcut only!), I surveyed the Ralph Lauren section with a new line of Polo shirts with national insignia. Present were designs from:
USA, Germany, Britain, Ireland, Switzerland, Australia, Canada, Italy, France, Mexico and.... big, bad Jamaica... no other countries.... especialy none small poor & black.
This was yet another reminder of Jamaica's tremendous global appeal (yes Ralph Lauren has a Jamaica connection thru Round Hill... but that is merely further evidence of our appeal).
With the negative rantings of some like Mark Wignall (negatives justified in many areas no doubt) regarding what the characteristics of a "typical" Jamaican may be... it is clear that despite our big failings (and in some cases perhaps because of them)... Jamaica is an OVERWHELMINGLY POSITIVE BRAND OF GLOBAL SCALE.... and a marketing juggernaut way beyond our infinitesimal size.
For this to be true... the "typical" Jamaican, warts and all, has to be held in a generally positive light... even if sometimes accompanied by the trepidation or uncertainty of some onlookers.... that's just part of the mystique and appeal of our national branding.
This appeal is no doubt why global consumer brands latch on to our symbology and our personalities to sell products.
We see that brand attraction phenomenon everywhere...from supermarkets to retail stores to street corners to TV and Movies.
Dem ah guh tiad fi si wi face fi real.
USA, Germany, Britain, Ireland, Switzerland, Australia, Canada, Italy, France, Mexico and.... big, bad Jamaica... no other countries.... especialy none small poor & black.
This was yet another reminder of Jamaica's tremendous global appeal (yes Ralph Lauren has a Jamaica connection thru Round Hill... but that is merely further evidence of our appeal).
With the negative rantings of some like Mark Wignall (negatives justified in many areas no doubt) regarding what the characteristics of a "typical" Jamaican may be... it is clear that despite our big failings (and in some cases perhaps because of them)... Jamaica is an OVERWHELMINGLY POSITIVE BRAND OF GLOBAL SCALE.... and a marketing juggernaut way beyond our infinitesimal size.
For this to be true... the "typical" Jamaican, warts and all, has to be held in a generally positive light... even if sometimes accompanied by the trepidation or uncertainty of some onlookers.... that's just part of the mystique and appeal of our national branding.
This appeal is no doubt why global consumer brands latch on to our symbology and our personalities to sell products.
We see that brand attraction phenomenon everywhere...from supermarkets to retail stores to street corners to TV and Movies.
Dem ah guh tiad fi si wi face fi real.
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