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It seems like the recession a make people change their strategy and a think creative.
Spanish/small hotels pricing war
Monday, 16 March 2009 
[COLOR=blue! important][COLOR=blue! important]Small [COLOR=blue! important]hotel[/COLOR][/COLOR][/COLOR] properties are reportedly reeling from aggressive pricing strategies being used by the operators of local Spanish-owned hotels to entice visitors to the island.
Small-scale tourism players say they have been hurting financially from the effects of deep [COLOR=blue! important][COLOR=blue! important]discounts[/COLOR][/COLOR] for rooms being offered by Spanish-operated properties on the north coast.
President of the [COLOR=blue! important][COLOR=blue! important]Jamaica [COLOR=blue! important]Hotel[/COLOR][/COLOR][/COLOR]
and Tourist Association (JHTA) Wayne Cummings told RJR News that while the entrance of Spanish owned hotels has given much-needed boost to the local product, some of small hoteliers have been struggling to keep their doors open because of the ripple effects of the pricing strategy.
"There is a price war ... some have take their operating [COLOR=blue! important][COLOR=blue! important]business[/COLOR][/COLOR] up market, heading into the suite category, going into luxury etc, while others have not been able to do so due to restrictions in capital. They're all fighting in the same poll in terms of trying to find the same business and it's causing smaller properties to reinvent themselves and find ways of going even lower than the Spanish," said Mr. Cummings.
Country-style Community Tourism Cillage Programme
JHTA [COLOR=blue! important][COLOR=blue! important]Executive[/COLOR][/COLOR] member and small hotel operator Diana McIntyre Pike says while there are negative repercussions to aggressive pricing, small hoteliers have been fighting back.
"We don't want to have our product cheapen as we're in the business of tourism and we're here to [COLOR=blue! important][COLOR=blue! important]make [COLOR=blue! important]money[/COLOR][/COLOR][/COLOR]. Small hotels don't necessarily have to be cheap or reasonable ... what we've done is revved it up and created the Country-style Community Tourism Village Programme which will help other small hotels too because the experience that people want, especially the Europeans, is they want to get to know the culture and the heritage of the people of the country," said Mrs. McIntyre-Pike.
Spanish/small hotels pricing war
Monday, 16 March 2009 [COLOR=blue! important][COLOR=blue! important]Small [COLOR=blue! important]hotel[/COLOR][/COLOR][/COLOR] properties are reportedly reeling from aggressive pricing strategies being used by the operators of local Spanish-owned hotels to entice visitors to the island.Small-scale tourism players say they have been hurting financially from the effects of deep [COLOR=blue! important][COLOR=blue! important]discounts[/COLOR][/COLOR] for rooms being offered by Spanish-operated properties on the north coast.
President of the [COLOR=blue! important][COLOR=blue! important]Jamaica [COLOR=blue! important]Hotel[/COLOR][/COLOR][/COLOR]
and Tourist Association (JHTA) Wayne Cummings told RJR News that while the entrance of Spanish owned hotels has given much-needed boost to the local product, some of small hoteliers have been struggling to keep their doors open because of the ripple effects of the pricing strategy.
"There is a price war ... some have take their operating [COLOR=blue! important][COLOR=blue! important]business[/COLOR][/COLOR] up market, heading into the suite category, going into luxury etc, while others have not been able to do so due to restrictions in capital. They're all fighting in the same poll in terms of trying to find the same business and it's causing smaller properties to reinvent themselves and find ways of going even lower than the Spanish," said Mr. Cummings.Country-style Community Tourism Cillage Programme
JHTA [COLOR=blue! important][COLOR=blue! important]Executive[/COLOR][/COLOR] member and small hotel operator Diana McIntyre Pike says while there are negative repercussions to aggressive pricing, small hoteliers have been fighting back.
"We don't want to have our product cheapen as we're in the business of tourism and we're here to [COLOR=blue! important][COLOR=blue! important]make [COLOR=blue! important]money[/COLOR][/COLOR][/COLOR]. Small hotels don't necessarily have to be cheap or reasonable ... what we've done is revved it up and created the Country-style Community Tourism Village Programme which will help other small hotels too because the experience that people want, especially the Europeans, is they want to get to know the culture and the heritage of the people of the country," said Mrs. McIntyre-Pike.
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