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The Gleaner reports that Superclubs will re-name the Gran Lido and Starfish Trelawny properties and market them under the popular "Breezes" brand.
Grand Lido Braco will be renamed "Breezes Rio Bueno".
Grand Lido Negril will be renamed "Breezes Grand Negril."
The family-oriented Starfish resort will be renamed "Breezes Trelawny."
The two Hedonism properties in Negril and Runaway Bay will not be re-named.
Also, Breezes Montego Bay will no longer be part of the group. Superclubs will not renew its lease with the property, which expires at the end of October.
Paul Pennicook, president of International Lifestyles Inc., which represents Superclubs, said the Montego Bay property "no longer fits the elevated Breezes lifestyle."
The changes will take effect November 1.
The Gleaner reports that Superclubs will re-name the Gran Lido and Starfish Trelawny properties and market them under the popular "Breezes" brand.
Grand Lido Braco will be renamed "Breezes Rio Bueno".
Grand Lido Negril will be renamed "Breezes Grand Negril."
The family-oriented Starfish resort will be renamed "Breezes Trelawny."
The two Hedonism properties in Negril and Runaway Bay will not be re-named.
Also, Breezes Montego Bay will no longer be part of the group. Superclubs will not renew its lease with the property, which expires at the end of October.
Paul Pennicook, president of International Lifestyles Inc., which represents Superclubs, said the Montego Bay property "no longer fits the elevated Breezes lifestyle."
The changes will take effect November 1.