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Fertiliser maker to unveil new business strategy

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  • Fertiliser maker to unveil new business strategy

    Published: Wednesday | January 7, 2009



    Fertiliser producer Newport-Fersan Jamaica Limited is to unveil a new business strategy today, following the Government's recent announcement to import more fertiliser, which has the potential to further impact the company's sales.

    A major announcement of how the company plans to stay afloat amid the competition is to be made today at Newport-Fersan during a press conference.

    John Allen, general manager of Newport-Fersan, would only say a business decision has been undertaken and all would be declared at the meeting.

    The sales of the sole manufacturer of chemical fertiliser in Jamaica dropped by about 50 per cent during the latter part of 2008 when the government-imported commodity arrived.

    The fertiliser firm also made the positions of 33 per cent of its employees redundant on October 31.

    In a press release issued yesterday, the company stated that it has invested $1 billion in the Jamaican economy since 2003.

    However, the Government made a decision to enter the fertiliser market after being bombarded with numerous complaints of increasing prices of the commodity.

    The imported fertiliser is about $2,000 cheaper than that which is produced by Newport-Fersan.

    http://www.jamaica-gleaner.com/glean...ead/lead5.html
    "Jamaica's future reflects its past, having attained only one per cent annual growth over 30 years whilst neighbours have grown at five per cent." (Article)
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