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Deceptive persona
But Stewart's entirely relaxed persona is deceptive, obscuring the fact he's a master marketer, not unlike Branson, who's a friend, or Donald Trump - billionaire salesmen who have used the force of personality to become their brands' best ambassadors.
"He is one of the great global hoteliers, an operator ahead of his time, and he's still innovating," says Toronto hospitality consultant Joel Rosen, chief executive officer of Horwath HTL. "He took the Club Med concept and outdid Club Med. And when the customer he had in the '80s changed and became more successful, he changed as well."
Recently, Stewart was in Toronto flying the flag for his chain, which includes the Sandals, Beaches, Grand Pineapple Beach and Royal Plantation brands.
With the global economy in a tailspin, Canada's relatively sane economy has produced the company's fastest-growing market. Canadian travel agents presented Stewart with an award for favourite all-inclusive, his ninth in a row. His chain was also Canadians' top pick in the categories of favourite hotel chain and best environmentally friendly chain.
Bob, Butch... who next..?
Deceptive persona
But Stewart's entirely relaxed persona is deceptive, obscuring the fact he's a master marketer, not unlike Branson, who's a friend, or Donald Trump - billionaire salesmen who have used the force of personality to become their brands' best ambassadors.
"He is one of the great global hoteliers, an operator ahead of his time, and he's still innovating," says Toronto hospitality consultant Joel Rosen, chief executive officer of Horwath HTL. "He took the Club Med concept and outdid Club Med. And when the customer he had in the '80s changed and became more successful, he changed as well."
Recently, Stewart was in Toronto flying the flag for his chain, which includes the Sandals, Beaches, Grand Pineapple Beach and Royal Plantation brands.
With the global economy in a tailspin, Canada's relatively sane economy has produced the company's fastest-growing market. Canadian travel agents presented Stewart with an award for favourite all-inclusive, his ninth in a row. His chain was also Canadians' top pick in the categories of favourite hotel chain and best environmentally friendly chain.
Bob, Butch... who next..?
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