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Adding ICT to Brand Jamaica
Jamaican ICT struggling for respectBy Ross Sheil Online Co-ordinator rsheil@jamaicaobserver.com
Sunday, August 03, 2008
While 'Brand Jamaica' impresses the international market when displayed on products like food and beverages, the experience of SymSure, a successful Kingston-based software company, is that to succeed in so-called knowledge industries, local entrepreneurs may have to market themselves as anything but coming from this island.
SymSure took the step of marketing itself overseas via partners in order to avoid any negative perception of software made in Jamaica. In fact, visiting the company website, www.symsure.com, you will be directed to their Canadian office. This is a necessary business strategy to compete in that market, explained founder and chief executive officer Andrew Simpson whose software SymSure Monitor provides a framework enabling users to detect and manage risk.
SymSure at a trade show held in San Francisco, United States. (Photo: SymSure)
Marketing as a Jamaican software company would be "suicide", said Simpson.
Complete Story ...
Jamaican ICT struggling for respectBy Ross Sheil Online Co-ordinator rsheil@jamaicaobserver.com
Sunday, August 03, 2008
While 'Brand Jamaica' impresses the international market when displayed on products like food and beverages, the experience of SymSure, a successful Kingston-based software company, is that to succeed in so-called knowledge industries, local entrepreneurs may have to market themselves as anything but coming from this island.
SymSure took the step of marketing itself overseas via partners in order to avoid any negative perception of software made in Jamaica. In fact, visiting the company website, www.symsure.com, you will be directed to their Canadian office. This is a necessary business strategy to compete in that market, explained founder and chief executive officer Andrew Simpson whose software SymSure Monitor provides a framework enabling users to detect and manage risk.
SymSure at a trade show held in San Francisco, United States. (Photo: SymSure)
Marketing as a Jamaican software company would be "suicide", said Simpson.
Complete Story ...