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The official selling rate for the American currency has hit the J$72 mark for the first time.
The local currency slipped five cents Thursday to reach the new low.
Some authorised dealers were selling the US for as high as J$72.30.
The slide followed recent reports of a falloff in cruise ship arrivals.
There have been fears that the tourism sector which is a major earner of foreign currency could suffer some fallout due to the effects of the protracted downturn on the US economy.
The Jamaican currency has lost more than a dollar against its American counterpart since January.
On the first trading day in the New Year, the average rate for the US was J$70.62.
Meanwhile, banks and cambios are selling the Canadian dollar for J$70.60 and the pound sterling for ₤142.11.
The local currency slipped five cents Thursday to reach the new low.
Some authorised dealers were selling the US for as high as J$72.30.
The slide followed recent reports of a falloff in cruise ship arrivals.
There have been fears that the tourism sector which is a major earner of foreign currency could suffer some fallout due to the effects of the protracted downturn on the US economy.
The Jamaican currency has lost more than a dollar against its American counterpart since January.
On the first trading day in the New Year, the average rate for the US was J$70.62.
Meanwhile, banks and cambios are selling the Canadian dollar for J$70.60 and the pound sterling for ₤142.11.