The 'Spruce Up Jamaica' campaign, undertaken by the Ministry of Tourism is a good start to national effort to beautify and uplift the aura of our rural and urban environments. This programme should be sustained beyond the set time frame, and should also be extended to what is considered non-tourist areas - all places have potential.
We must spruce up Jamaica for ourselves before we can truly come forward with confidence to promote it as a paradise for visitors. This, therefore, will have implications for creating a 'sprucing-up synergy' among local government, NGOs, community groups and the relevant agencies of central government. The 'sprucing up' effort over the long term must be aided by a full consciousness of pressing environmental issues facing our country, because without this, any sprucing up effort or campaign can be deemed hypocritical and piecemeal. We must aim for holistic efforts at all times.
The sprucing up message is a good one; let us support it, not only for tourism, but for each other and spread the message further.
- Mark B. F. Pike, President, UWI Tourism Society, mark@cct-jamaica.com
We must spruce up Jamaica for ourselves before we can truly come forward with confidence to promote it as a paradise for visitors. This, therefore, will have implications for creating a 'sprucing-up synergy' among local government, NGOs, community groups and the relevant agencies of central government. The 'sprucing up' effort over the long term must be aided by a full consciousness of pressing environmental issues facing our country, because without this, any sprucing up effort or campaign can be deemed hypocritical and piecemeal. We must aim for holistic efforts at all times.
The sprucing up message is a good one; let us support it, not only for tourism, but for each other and spread the message further.
- Mark B. F. Pike, President, UWI Tourism Society, mark@cct-jamaica.com
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