Air J, Virgin expand code-sharing to Miami
published: Friday | November 16, 2007
Janet Silvera, Senior Tourism Writer
Virgin Atlantic passengers flying from Heathrow through Miami and into Jamaica will connect on Air Jamaica flights in Miami, the airlines have agreed.
The deal involving the sale of Air Jamaica's Heathrow slots to Virgin Atlantic has been finalised, with the code-share agreement officially to take effect November 30, Virgin's spokesman Paul Charles confirmed this week.
Speaking on the margins of the World Travel Market trade show in London, Charles said the Heathrow slots were officially transferred by the Jamaican Government last week while the letter finalising the code-share agreement was received by Virgin a few days later.
The deal the Financial Gleaner has learned also involves an additional agreement, negotiated in the past two weeks, for Virgin flights from Heathrow through Miami to Jamaica to connect on Air Jamaica's JM026 and JM024 flights into Montego Bay and Kingston, respectively.
Air Jamaica anticipates earnings of $142 million in the first year of the arrangement.
Hotelier Josef Forstmayr who runs the exclusive Round Hill property on the outskirts of greater Montego Bay, said the side deal, with the Miami option, while not the perfect solution, made the London route sale more palatable.
Complained bitterly
Forstmayr had complained bitterly that his market, largely pulled from continental Europe, would be badly inconvenienced by having to go to Gatwick International to connect to Jamaica.
But now, he said, Round Hill's guests flying in from Vienna, Rome, Berlin, Paris, Prague and Russia can connect through Miami and get to Jamaica on the same day.
Virgin Atlantic, having said it was the more profitable option, is holding to plans to service Kingston from Gatwick, whose slots Transport Minister Mike Henry had described as 'junk' during a visit to Jamaica by Virgin chairman Sir Richard Branson to settle an emerging quarrel with the Bruce Golding administration over the route sale to his company.
Henry was relieved of his responsibility for Air Jamaica in the week following those comments.
"We are delighted that the best outcome for Jamaica has been achieved and we look forward to carrying many thousands of Jamaicans over the next few years," said Charles.
Air Jamaica's vice-president of marketing, Paul Pennicook, who confirmed the Miami code-share arrangement, said the deal with Virgin should earn Air Jamaica US$2 million (J$142 million) in the first year of the agreement.
Losing
Prior to sale of the Heathrow slots, reportedly for £5 million (US$10 million), the Jamaican carrier was said to be losing between US$25 million and US$27 million annually on the London route.
Under the agreement, Air Jamaica will maintain a presence in the United Kingdom, by way of an office in London "to take care of Air Jamaica's business," said Pennicook.
He said travellers would be able to book seats with the airline from that market and that Virgin flights will be assigned an Air Jamaica flight number.
An Air Jamaica representative is also expected to be at the airport during check-ins. Pennicook would not comment on his business in London, but Virgin has said the two airlines remain in discussion on areas of cooperation to expand their partnership.
published: Friday | November 16, 2007
Janet Silvera, Senior Tourism Writer
Virgin Atlantic passengers flying from Heathrow through Miami and into Jamaica will connect on Air Jamaica flights in Miami, the airlines have agreed.
The deal involving the sale of Air Jamaica's Heathrow slots to Virgin Atlantic has been finalised, with the code-share agreement officially to take effect November 30, Virgin's spokesman Paul Charles confirmed this week.
Speaking on the margins of the World Travel Market trade show in London, Charles said the Heathrow slots were officially transferred by the Jamaican Government last week while the letter finalising the code-share agreement was received by Virgin a few days later.
The deal the Financial Gleaner has learned also involves an additional agreement, negotiated in the past two weeks, for Virgin flights from Heathrow through Miami to Jamaica to connect on Air Jamaica's JM026 and JM024 flights into Montego Bay and Kingston, respectively.
Air Jamaica anticipates earnings of $142 million in the first year of the arrangement.
Hotelier Josef Forstmayr who runs the exclusive Round Hill property on the outskirts of greater Montego Bay, said the side deal, with the Miami option, while not the perfect solution, made the London route sale more palatable.
Complained bitterly
Forstmayr had complained bitterly that his market, largely pulled from continental Europe, would be badly inconvenienced by having to go to Gatwick International to connect to Jamaica.
But now, he said, Round Hill's guests flying in from Vienna, Rome, Berlin, Paris, Prague and Russia can connect through Miami and get to Jamaica on the same day.
Virgin Atlantic, having said it was the more profitable option, is holding to plans to service Kingston from Gatwick, whose slots Transport Minister Mike Henry had described as 'junk' during a visit to Jamaica by Virgin chairman Sir Richard Branson to settle an emerging quarrel with the Bruce Golding administration over the route sale to his company.
Henry was relieved of his responsibility for Air Jamaica in the week following those comments.
"We are delighted that the best outcome for Jamaica has been achieved and we look forward to carrying many thousands of Jamaicans over the next few years," said Charles.
Air Jamaica's vice-president of marketing, Paul Pennicook, who confirmed the Miami code-share arrangement, said the deal with Virgin should earn Air Jamaica US$2 million (J$142 million) in the first year of the agreement.
Losing
Prior to sale of the Heathrow slots, reportedly for £5 million (US$10 million), the Jamaican carrier was said to be losing between US$25 million and US$27 million annually on the London route.
Under the agreement, Air Jamaica will maintain a presence in the United Kingdom, by way of an office in London "to take care of Air Jamaica's business," said Pennicook.
He said travellers would be able to book seats with the airline from that market and that Virgin flights will be assigned an Air Jamaica flight number.
An Air Jamaica representative is also expected to be at the airport during check-ins. Pennicook would not comment on his business in London, but Virgin has said the two airlines remain in discussion on areas of cooperation to expand their partnership.
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