In April 1972, he began a 14-year association with the JTB where he was promoted to administrative assistant to the general manager in December that year. He resigned his JTB job in April 1974 but was invited back as senior manager, trade services in June 1977. A year later, he was appointed assistant/acting director of tourism for trade services; then regional director for Chicago in February 1979, before being appointed deputy director for sales, marketing and conventions, overseas offices in 1982, spurred on by the award-winning 'Come Back to Jamaica' campaign that significantly increased visitor arrivals during his tenure. He resigned from the JTB in the position as director, international operations on January 17, 1991.
In 1991, Lynch became president and CEO of Luxury Resorts Marketing, the promotional and marketing arm of Ciboney Ocho Rios, a Radisson Resort which was making its first foray into the all-inclusive market. A year later he joined Sandals Resorts as executive vice president of sales worldwide.
From his Miami office, Lynch oversees public relations, sales promotions, and group sales for all Sandals Resorts brands worldwide and has been an integral part of the company's aggressive expansion beyond Jamaica that now includes Antigua and Barbuda, the Turks and Caicos islands, The Bahamas and St Lucia.
For Sandals, Lynch is credited with the creation of the now trademarked WeddingMoon concept that combines a wedding and honeymoon and that has become synonymous with the destination wedding trend.
For 10 years, Lynch was an active member of the board of directors of Air Jamaica, where he was instrumental in the airline's significant rebranding in 1994 and consequent route expansion that brought more flights to Jamaica from more cities around the world, while introducing new Caribbean destinations to Air Jamaica's portfolio.
Lynch was recently named a member of the Air Jamaica Board by new transport minister, Mike Henry.
Currently, Lynch is third vice-president of the Caribbean Hotel Association, chairing its influential marketing committee. He sits on the board of directors for the Caribbean Tourism Development Corporation, a coming together of the Caribbean's most influential tourism entities: the Caribbean Hotel Association and the Caribbean Tourism Organisation.
In 1991, Lynch became president and CEO of Luxury Resorts Marketing, the promotional and marketing arm of Ciboney Ocho Rios, a Radisson Resort which was making its first foray into the all-inclusive market. A year later he joined Sandals Resorts as executive vice president of sales worldwide.
From his Miami office, Lynch oversees public relations, sales promotions, and group sales for all Sandals Resorts brands worldwide and has been an integral part of the company's aggressive expansion beyond Jamaica that now includes Antigua and Barbuda, the Turks and Caicos islands, The Bahamas and St Lucia.
For Sandals, Lynch is credited with the creation of the now trademarked WeddingMoon concept that combines a wedding and honeymoon and that has become synonymous with the destination wedding trend.
For 10 years, Lynch was an active member of the board of directors of Air Jamaica, where he was instrumental in the airline's significant rebranding in 1994 and consequent route expansion that brought more flights to Jamaica from more cities around the world, while introducing new Caribbean destinations to Air Jamaica's portfolio.
Lynch was recently named a member of the Air Jamaica Board by new transport minister, Mike Henry.
Currently, Lynch is third vice-president of the Caribbean Hotel Association, chairing its influential marketing committee. He sits on the board of directors for the Caribbean Tourism Development Corporation, a coming together of the Caribbean's most influential tourism entities: the Caribbean Hotel Association and the Caribbean Tourism Organisation.
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