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Press Release
To: All Sports Editors
From: ISSA, IMC/SportsMax
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ISSA AGREES SCHOOLBOY FOOTBALL DEAL WITH SPORTSMAX
SportsMax to transmit Manning Cup and DaCosta Cup internationally through 2013
Kingston, Jamaica; September 20, 2011-
International Media Content Ltd. (“IMC”), parent company of regional sports cable channel, SportsMax, , announced today an agreement with The Inter secondary School Sports Association (“ISSA”) for the exclusive international broadcast rights & license for live and delayed television broadcast of the Manning Cup and DaCosta Cup schoolboy football matches from 2011 through 2013. This will include full match airings plus a SportsMax produced highlights package each week.
IMC’s broadcast rights extend to all territories worldwide, with the television coverage to be shown regionally to 25 Caribbean countries on SportsMax and then into North America within the next few weeks.
Oliver McIntosh, General Manager of IMC and SportsMax CEO, explains, “IMC has been instrumental in ensuring that local and international coverage of Jamaica’s football continues to receive unprecedented international exposure. This is another big step for IMC as we work with ISSA to showcase the depth of talent in high school football and for SportsMax in maintaining our position as the leading provider of regional sports content in the Caribbean as well as extending our football into the North American market for the Diaspora.”
President of ISSA, Dr Walton Small concurs, “We see this as an extension of IMC’s commitment to increasing the exposure of Jamaica’s secondary school sports,” He continued “We had an agreement in place for the Boys and Girls Athletic Championship which saw IMC streaming Champs to 53,319 total unique viewers from 127 countries over 4 days creating a streaming record for the entire Caribbean in March. This will inevitably benefit us in the promotional development of Jamaica’s youth through sports for years to come.”
SportsMax will broadcast one match per week on Saturdays as well as broadcasting the new SportsMax High School Football Weekly programme on Sundays.
Contact:
Tanya Lee,
SportsMax Limited
22 Chalmers Avenue
Kingston 10
(876) 757-6361 (Tel)
(876) 393-9966 (mob)
Email: tlee@sportsmax.tv
www.sportsmax.tv
ABOUT INTERNATIONAL MEDIA CONTENT LTD. (IMC)
IMC is incorporated in St. Lucia and is the 100% owner of SportsMax Limited (“SportsMax”), which is transmitted regionally to over 23 territories in the Caribbean. IMC’s primary business is the acquisition of television and radio broadcasting rights for international, regional and local sporting events. IMC was the official host broadcaster in the Caribbean for the 2006 and 2010 FIFA World Cups.
Rights currently owned by IMC for the Caribbean include the 2014 FIFA World Cup Brazil, Barclays Premier League, UEFA Champions League, COPA America; the 2010 Winter Olympics and the 2012 Summer Olympics; international cricket consisting of West Indies overseas tours and the home series played in England, India, South Africa, Australia, New Zealand and Bangladesh; IAAF Grand Prix track & field as well as other major sporting events.
[IMG]file:///Users/mobay2/Library/Caches/TemporaryItems/msoclip1/01/clip_image005.png[/IMG]Other Broadcast Rights Owned By IMC
Visit SportsMax on the web at www.sportsmax.tv.
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