Tweet
More money for Hart Shield Senior League
More money for Hart Shield Senior League
Paul A Reid, Observer writer reidp@jamaicaobserver.com
Tuesday, October 02, 2007
MORE MONEY: Mark Hart (left), of the Hart Group of Companies, hands over his company's symbolic sponsorship cheque of $1-million to Orville Powell (centre), president of the St James Football Association and Lilly-Mae Crawford, League director, at yesterday's press launch held at the Caribbean products office in Freeport, Montego Bay. (Photo: Paul Reid)
MONTEGO BAY, St James - The Hart Group of Companies has increased their sponsorship of the St James Football Association's Hart Senior League by more than 50 per cent after announcing a $1-million sponsorship of the league at a press launch held at the Caribbean Products Group office in Freeport yesterday.
After last season's sponsorship of $650,000, Mark Hart of the Hart Group of Companies, which also includes Caribbean Producers Group, said he has yielded to the constant request for the increase.
The competition is slated to kick off next Monday with six games scheduled, including a double-header at Jarrett Park.
The press conference also heard of plans by the FA to help market the various products of the Hart Group, including the Red Bull line of energy drinks, Carib Beer and various wines and stouts at their games.
Orville Powell, president of the St James Football Association, urged the members of the teams that turned out to "support those who have supported us", reminding the launch that the Hart Group had been a partner with football in the parish for three generations.
All 12 teams in the league will wear sponsored jerseys with any of four products advertised on them and other promotions will include banners at all venues; the sponsors promised to have samples of their products at games, as well as booths selling the products.
It was also announced that after years of the competition being played on a league format, the organisers had returned to the semi-final and final format. Each of the 12 teams will play each other twice and the top four will then advance to the semi-finals.
Powell explained the change, saying it was in the need to create some excitement for both the league and the sponsors.
Seba Youths finished first in the league last season, but was not allowed to advance to the Western Confederation Super League after a protest by Fogo United was upheld.
It was found out that Seba Youths had used ineligible players, but were named as champions of the Hart Senior League.
They will 'defend' the title this season.
Salt Spring Roses and Aces FC (formerly ACS) will join nine other clubs who will be chasing the top prize and the right to play in the Western Confederation Super League next season.
These teams include Black Diamond, who were relegated from the Super League, Champion, Mountain Villa, Tomorrow's People, Melbourne, Violet Kickers, Catherine Hall, Juniors and Reggae Lions.
Paul A Reid, Observer writer reidp@jamaicaobserver.com
Tuesday, October 02, 2007
MORE MONEY: Mark Hart (left), of the Hart Group of Companies, hands over his company's symbolic sponsorship cheque of $1-million to Orville Powell (centre), president of the St James Football Association and Lilly-Mae Crawford, League director, at yesterday's press launch held at the Caribbean products office in Freeport, Montego Bay. (Photo: Paul Reid)MONTEGO BAY, St James - The Hart Group of Companies has increased their sponsorship of the St James Football Association's Hart Senior League by more than 50 per cent after announcing a $1-million sponsorship of the league at a press launch held at the Caribbean Products Group office in Freeport yesterday.
After last season's sponsorship of $650,000, Mark Hart of the Hart Group of Companies, which also includes Caribbean Producers Group, said he has yielded to the constant request for the increase.
The competition is slated to kick off next Monday with six games scheduled, including a double-header at Jarrett Park.
The press conference also heard of plans by the FA to help market the various products of the Hart Group, including the Red Bull line of energy drinks, Carib Beer and various wines and stouts at their games.
Orville Powell, president of the St James Football Association, urged the members of the teams that turned out to "support those who have supported us", reminding the launch that the Hart Group had been a partner with football in the parish for three generations.
All 12 teams in the league will wear sponsored jerseys with any of four products advertised on them and other promotions will include banners at all venues; the sponsors promised to have samples of their products at games, as well as booths selling the products.
It was also announced that after years of the competition being played on a league format, the organisers had returned to the semi-final and final format. Each of the 12 teams will play each other twice and the top four will then advance to the semi-finals.
Powell explained the change, saying it was in the need to create some excitement for both the league and the sponsors.
Seba Youths finished first in the league last season, but was not allowed to advance to the Western Confederation Super League after a protest by Fogo United was upheld.
It was found out that Seba Youths had used ineligible players, but were named as champions of the Hart Senior League.
They will 'defend' the title this season.
Salt Spring Roses and Aces FC (formerly ACS) will join nine other clubs who will be chasing the top prize and the right to play in the Western Confederation Super League next season.
These teams include Black Diamond, who were relegated from the Super League, Champion, Mountain Villa, Tomorrow's People, Melbourne, Violet Kickers, Catherine Hall, Juniors and Reggae Lions.
Comment