<TABLE cellSpacing=0 cellPadding=1 width="100%" border=0><TBODY><TR><TD><SPAN class=Subheadline></SPAN></TD></TR><TR><TD>PAUL A REID, Observer Writer
Tuesday, August 08, 2006
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<P class=StoryText align=justify>MONTEGO BAY - Western Jamaica's four Wray & Nephew National Premier League (NPL) clubs are planning on protesting Cable & Wireless' $65 million sponsorship deal with four corporate area clubs.<P class=StoryText align=justify>A delegation from the teams is expected to protest infront of the Cable & Wireless offices in Kingston tomorrow to register their concerns with what they think is the unequal manner in which the sponsorship deal was done.
It is also understood that there are plans to boycott Cable & Wireless' bmobile cellular telephone product, at least for the duration of the season, as a mark of protest.
Cable & Wireless announced a $65m sponsorship package last week for four clubs - defending champions Waterhouse, along with former winners Arnett Gardens, Boys' Town and Portmore United.
The sponsorship will see the four clubs sharing $13 million in cash each year, with C&W committing a further $8.6 million annually on marketing and community support.
The western clubs - Seba United and Wadadah of St James, Reno of Westmoreland and Village United of Trelawny - are asking for a more level playing field. The spokesman for the group, Orville Powell of Seba United, told the Observer yesterday that the deal made the playing field uneven.<P class=StoryText align=justify>"Selecting four teams and none from western Jamaica is making the playing field very uneven and seriously difficult as far as the western teams are concerned," he said.
The teams have met once before on Friday and had planned on meeting again last night to iron out the details of the protest, which is expected to happen tomorrow.
All the NPL clubs were involved in the initial negotiations with Cable & Wireless that started last year, Powell said, "but somewhere or the other there was a breakdown and then we heard they decided to give the four teams".
Powell added: "My grouse is that since people in the west use the product and represent a large percentage of the market share, they are obligated to invest in western Jamaica as well."
He further said that Cable & Wireless "can't wait for Montego Bay to become a big ghetto for them to start putting money here".
The Seba executive said while all the manufacturers and large companies did well in western Jamaica in terms of making a profit, not enough of them were ploughing back money into the community. "All of this money that Cable & Wireless is giving back to the community is what they got from us in the first place."<P class=StoryText align=justify>To make matters worse, he said calls to the head office were not returned.
Powell confirmed the teams planned on taking a delegation to Kingston tomorrow. "We want to show them we have a large part of the market share and we will press home our point by stop using the product and let them see that we matter as well."<P class=StoryText align=justify>He told the Observer he had gotten a lot of support from a number of other NPL clubs outside of the western area, and based on calls he has been getting, cellular users in the region had planned on supporting their protest.
Tuesday, August 08, 2006
</TD></TR></TBODY></TABLE>
<P class=StoryText align=justify>MONTEGO BAY - Western Jamaica's four Wray & Nephew National Premier League (NPL) clubs are planning on protesting Cable & Wireless' $65 million sponsorship deal with four corporate area clubs.<P class=StoryText align=justify>A delegation from the teams is expected to protest infront of the Cable & Wireless offices in Kingston tomorrow to register their concerns with what they think is the unequal manner in which the sponsorship deal was done.
It is also understood that there are plans to boycott Cable & Wireless' bmobile cellular telephone product, at least for the duration of the season, as a mark of protest.
Cable & Wireless announced a $65m sponsorship package last week for four clubs - defending champions Waterhouse, along with former winners Arnett Gardens, Boys' Town and Portmore United.
The sponsorship will see the four clubs sharing $13 million in cash each year, with C&W committing a further $8.6 million annually on marketing and community support.
The western clubs - Seba United and Wadadah of St James, Reno of Westmoreland and Village United of Trelawny - are asking for a more level playing field. The spokesman for the group, Orville Powell of Seba United, told the Observer yesterday that the deal made the playing field uneven.<P class=StoryText align=justify>"Selecting four teams and none from western Jamaica is making the playing field very uneven and seriously difficult as far as the western teams are concerned," he said.
The teams have met once before on Friday and had planned on meeting again last night to iron out the details of the protest, which is expected to happen tomorrow.
All the NPL clubs were involved in the initial negotiations with Cable & Wireless that started last year, Powell said, "but somewhere or the other there was a breakdown and then we heard they decided to give the four teams".
Powell added: "My grouse is that since people in the west use the product and represent a large percentage of the market share, they are obligated to invest in western Jamaica as well."
He further said that Cable & Wireless "can't wait for Montego Bay to become a big ghetto for them to start putting money here".
The Seba executive said while all the manufacturers and large companies did well in western Jamaica in terms of making a profit, not enough of them were ploughing back money into the community. "All of this money that Cable & Wireless is giving back to the community is what they got from us in the first place."<P class=StoryText align=justify>To make matters worse, he said calls to the head office were not returned.
Powell confirmed the teams planned on taking a delegation to Kingston tomorrow. "We want to show them we have a large part of the market share and we will press home our point by stop using the product and let them see that we matter as well."<P class=StoryText align=justify>He told the Observer he had gotten a lot of support from a number of other NPL clubs outside of the western area, and based on calls he has been getting, cellular users in the region had planned on supporting their protest.
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