Arsenal supporters!!!.......I feel your pain,

[Paul Marin]

Even the big mighty Manchester United is going through that phase right now where winning a major trophy is less worrying to the owners rather than not making the Champions League.

Premier League clubs no longer reliant on fans coming to games with half still in profit even if stadiums were EMPTY

BBC research has shown just how much the record £8.3billion of TV revenue has boosted the coffers of top-flight teams.

So great are the figures that 10 clubs in the 2016-17 campaign - the first benefiting from the current broadcast deal - would have recorded pre-tax profits even with matchday incomes stripped away.

http://www.dailymail.co.uk/sport/foo...ing-games.html

LOL! Tenk u. Ah so it guh. What the eedyat dem don't realize is that football has CHANGED!!! But they persist in flogging fallacy and nonsense... ~sigh.

[Jangle]

When asked by investors on the New York Stock Exchange about the impact a successful season would have on the club's commercial prospects, Woodward gave a telling response.

"If I can answer very simply and candidly. Playing performance doesn't really have a meaningful impact on what we can do on the commercial side of the business," he said in May.

In short, the United brand will not suffer if their major trophy drought continues. Indeed, you only have to look at how United's share price rocketed to an all-time high of £18.50 per share after that awful defeat to Brighton to realise that.

United fans, though, do not care if Alexis Sanchez breaks records for shirt sales or if the club's Youtube account has millions of subscribers - they want success on the field.

[Rockman]

I think Woodward is naive,his bet is there will no real consequence and as such is only interested in maintaining the status quo,oblivious to him is the prospect of growth .

[Sir X]

That is indeed a threat to the Trinity, when fans and share price clash