As the US appetite for football grows, more American kids are harbouring dreams of becoming the next David Beckham or Leo Messi. Their aspirations, realistic or not, have not gone unnoticed by top international teams, which are trying to capitalise financially.
European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at US summer camps, but now some are opening year-round US academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the States. Later this month, Barcelona will open FCB Escola Florida, their first permanent US academy, in Fort Lauderdale. Argentine Boca Juniors and English Everton are already operating in New York and Connecticut, respectively. Other teams are expected to follow.
http://jamaica-gleaner.com/gleaner/2.../sports93.html
European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at US summer camps, but now some are opening year-round US academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the States. Later this month, Barcelona will open FCB Escola Florida, their first permanent US academy, in Fort Lauderdale. Argentine Boca Juniors and English Everton are already operating in New York and Connecticut, respectively. Other teams are expected to follow.
http://jamaica-gleaner.com/gleaner/2.../sports93.html
Comment