In just its first week, from June 12-18, the tournament inspired 459 million Facebook interactions -- more than this year's Super Bowl, the Academy Awards in March and the Sochi Winter Olympics combined.
http://www.cnn.com/2014/07/14/tech/s...-social-media/
http://www.cnn.com/2014/07/14/tech/s...-social-media/
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