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MLS Salary Cap: Where is it now and Where is it going?
By Ryan Gates
Feb 4 2014, 10:00a
What is interesting about all of this is that the salary cap might be increased significantly next year. Especially with some of the money MLS is set to receive or already has received. MLS has made $125 million for selling a 25% stake in SUM. For those of you who don't know Soccer United Marketing (SUM) was created in 2002 to handle the commercial, marketing and promotional rights to soccer in the US. Right now they manage MLS, USSF and the Mexican National teams appearances in the US. Yes you read that right, the Mexican National Team. Whenever the Mexican National Team plays a friendly in the United States SUM has set it up and arranges all the advertising. So in some ways Mexico is helping MLS become even better. Another aspect of SUM is the managing of the international clubs who come frequently to the US for preseason games. All those big name teams that play either MLS teams or each other are almost all set up by SUM.
SUM's Shareholders and owners are the MLS owners with Don Garber as the CEO of the company. I bet you are asking yourself how does this help MLS? Well, as stated previously in 2011, just after the end of the MLS season, SUM sold off a 25% stake to Providence Equity for a reported $125 million dollars. Which means that SUM is valued at between $500 million and $600 million.
By Ryan Gates
Feb 4 2014, 10:00a
What is interesting about all of this is that the salary cap might be increased significantly next year. Especially with some of the money MLS is set to receive or already has received. MLS has made $125 million for selling a 25% stake in SUM. For those of you who don't know Soccer United Marketing (SUM) was created in 2002 to handle the commercial, marketing and promotional rights to soccer in the US. Right now they manage MLS, USSF and the Mexican National teams appearances in the US. Yes you read that right, the Mexican National Team. Whenever the Mexican National Team plays a friendly in the United States SUM has set it up and arranges all the advertising. So in some ways Mexico is helping MLS become even better. Another aspect of SUM is the managing of the international clubs who come frequently to the US for preseason games. All those big name teams that play either MLS teams or each other are almost all set up by SUM.
SUM's Shareholders and owners are the MLS owners with Don Garber as the CEO of the company. I bet you are asking yourself how does this help MLS? Well, as stated previously in 2011, just after the end of the MLS season, SUM sold off a 25% stake to Providence Equity for a reported $125 million dollars. Which means that SUM is valued at between $500 million and $600 million.
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