Gus Johnson Won't Ruin Soccer Americans aren't yet sold ....

[Paul Marin]

...but it is the US followers he is trying to 'grab'? ...and as you say they are used to=programmed for a leader such as GUS... right?

Not necessarily. Converting the masses does not necessarily mean having to "stoop to their level". You can create an aura of greater appeal by demonstrating some modicum of sophistication.