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Sponsorship dollars - Burrell vs Boxhill

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  • Sponsorship dollars - Burrell vs Boxhill

    Sponsorship funds - Identified from RBSC archives – Burrell’s stewardship

    The following are some records of sponsorship deals negotiated during the Burrell years found on the reggaeboyzsc.com website. The reggaeboyzsc.com site will be searched for sponsorship deals negotiated during the Boxhill years.

    It is important to note that the records found on the reggaeboyzsc.com site does not include all sponsorship deals negotiated by either of Capt. Burrell and or Mr. Boxhill.


    1. The size of the 2000-2001 budget is $14.36 million up from $13.8m the previous year. Covered under the budget is prize money of $500,000 for the winners, $275,000 for the second-placed team, $150,000 for the third-placed side and $100,000 for fourth in the Premier League.

    2. October 2002: FOLLOWING closely on the recent sponsorships of Crazy Jim and World-Tron to the national football programme, Dehring Bunting and Golding Limited (DB&G), has re-alligned itself with the Jamaica Football Federation (JFF), via the 'Adopt-a-Player' programme the player DB&G has adopted this time around is the right-sided wing back, Tyrone Marshall, who plays professionally for the Miami Fusion in the US Major League Soccer (MLS)… the sponsorship is worth US$2,000 monthly, and according to chief operating officer, Garfield Sinclair, DB&G will be on board for the 'long haul this time around'.

    3. December 2000: PRESIDENT of the Jamaica Football Federation Captain Horace Burrell yesterday announced that his organisation has signed a two-year J$30m contract with German sports goods manufacturing company Uhlsport.


    4. May 2002: Craven A brand. Wray & Nephew will inject $100m in the NPL over the next five years to be divided evenly.

    5. March 2003: JAMAICA'S football got a boost yesterday with news that local telecommunications providers, Digicel Jamaica Limited, will provide $15 million in sponsorship over the next four years.


    CONTRACT SEALED: Digicel's director of marketing, Harry Smith (right) and JFF's president, Captain Horace Burrell (centre) affix their signatures to the four-year sponsorship deal between the two companies at the JFF's headquarters yesterday.

    6 . July 2003: Jamaica Football Federation (JFF) president, Captain Horace Burrell and Air Jamaica Chairman, Gordon 'Butch' Stewart yesterday formally signed and shook hands on the agreement which took effect on July 1.
    Stewart told journalists that the deal could be worth as much as J$100 million in airline tickets used by the Jamaica Football Federation (JFF) over the next four years.

    7. October 2003: Jamaica, through the JFF, had applied for aid from the FIFA through the GOAL Bureau project to erect a Training Centre and Academy since 2002.

    When contacted by the Observer in London yesterday, JFF president Captain Horace Burrell was happy that his federation's proposal had been favourably received.

    'I am very happy that the FIFA has approved this project and we hope to move swiftly in getting the centre constructed,' Captain Burrell said.

    'It has always been a part of our vision to establish a proper training centre and academy for our footballers. Many of our players develop some very poor techniques and if we are able to select the best across Jamaica and periodically take them into the academy it would further serve to enhance our development at this critical stage,' continued Burrell.

    'We have applied for it (FIFA aid) for about a year and a half now.

    'A training centre would also provide an excellent environment for preparing teams prior to entering international tournaments, which is the norm in developed football countries.'

    the FIFA grant is approximately US$400,000.
    Last edited by Karl; April 20, 2007, 05:25 PM.
    "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

  • #2
    ...also of interest that was found on the reggaeboyzsc.com website was a negotiated $100 per year lease for a duration of 500 years on property in Portmore for the siting of the JFF's Football Academy. That deal was negotiated by Burrell.

    I would be interested in hearing from the Massive the value such a deal carries?
    "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

    Comment


    • #3
      Sponsorship funds - Identified from RBSC archives – Boxhill's stewardship
      • Jan. 2004: the JAMAICA National Building Society (JNBS) yesterday pumped $2.3 million into the 2004 JNBS Jamaica Football Federation Knockout competition which begins next Thursday. the announcement was made yesterday by marketing and distribution executive of JNBS Emile Spence during a press conference at the Jamaica Football Federation's (JFF) office in New Kingston. In keeping with their sponsorship, which increased by $200,000 from last year, Spence said that JNBS 'will continue to give the same strong support the JFF has enjoyed over the years' but he raised some concerns about the recent upsurge of indiscipline in the sport.
      • April 2004: Roger Thompson, Marketing Manager for Red Stripe Lager announced Red Stripe guaranteed cash advance of $75 million over the next two years or for as long as the Reggae Boyz remain on the journey to Germany. In addition, another $25 million dollars in cash or kind would be supplemented to that amount based on volume performance of its core business.
      • July 2004: JAMAICA Public Service Company (JPS) yesterday announced a sponsorship deal with the Reggae Boyz that will reduce, by 50 per cent, the cost to the Jamaica Football Federation (JFF) for renting the National Stadium.

        the package will see the JPS paying $400,000 per game over the next 18 months, a period in which the Boyz are expected to play some 20 games at the facility. the complete package for the period is valued at $8 million.
      • Sept. 2004: the sponsorship of the league by Wray & Nephew's flagship brand, White Overproof Rum, is valued at $100 million over five years, and is expected to improve with each season.
        For the first year, the total dedicated then was $17 million, and that figure improved to $19.09 million last year.
      • Nov. 2004:
      JFF gets FIFA boost</SPAN>

      Austin 'Jack' Warner

      ... GC Foster main beneficiary of US$135,000 aid

      the Jamaica Football Federation (JFF) will benefit from a FIFA aid of US$135,000 (approximately JA$8.1 million), FIFA vice-president Austin 'Jack' Warner disclosed yesterday.

      Warner, who was on the island for a two-day visit as part of his working trip for a first-hand report of the damages done to Caribbean islands by Hurricane Ivan in early September, said US$100,000 (JA$6 million) will go to the GC Foster College, a quarter of the value of which will be in equipment.

      the JFF will receive US$10,000 (approximately JA$600,000) to effect repairs to its headquarters, while US$25,000 (approximately JA$1.5 million) worth of equipment will go to the parish associations.


      cont.
      Last edited by Karl; April 20, 2007, 05:06 PM.
      "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

      Comment


      • #4
        Boxhill - cont
        • March 2006: the JAMAICA FOOTBALL Federation (JFF) has received J$26.3m (US$400,000) from FIFA, the world football governing body, towards the long awaited Goal Project.
        May 2006: the Jamaica Football Federation has succeeded in winning the confidence of the National Commercial Bank into investing sponsorship funds of $5,500,000.00 in the Football Federation’s international friendly match against England World Cup 2006 bound national team at Old Trafford, Manchester, England on June 3.

        August 2006: Cable & Wireless (C&W), through its brand product bmobile, yesterday announced a major three-year sponsorship deal with four National Premier League (NPL) clubs valued at $65 million.
        • Nov. 2006: On October 13, Finance Minister Dr Omar Davies brought Milutinovic closer to the deal with the JFF after the Government committed US$500,000 per year for the next four years towards his salary.
        • Dec. 2006: CORPORATE GIANTS Red Stripe are back on board with the Jamaica national football programme.

          This time around they have pumped $100 million into it, but the amount is dependent on the Reggae Boyz's success in World Cup qualifiers.
        • Jan. 2007: Carlo Redwood, group marketing manager of Red Stripe, at yesterday's press launch of the 2007 competition at JFF offices in New Kingston. Red Stripe will be spending approximately J$20 million to administer and promote the competition. (Photo: Garfield Robinson)

          the tournament, which will see the 14 parish champions matching their skills with 12 National Premier League clubs, has received about $1 million more sponsorship over last year's figure.
        • Feb. 2007: Life of Jamaica Limited (LOJ) yesterday announced a $3 million-sponsorship towards thethe Jamaica Football Federation's (JFF's) national programme.
        • Feb. 2007: the Jamaica Football Federation (JFF) and local sports cable channel SportsMax have signed a four-year deal for the broadcasting of the Red Stripe Champions Cup for an undisclosed sum.
        -----------

        Interesting to observe on-going relationships with sponsors and level of increase of sponsorship over the years.

        Reminder: The above were taken from the RBSC's website - reggaeboyzsc.com. The list of sponsors gained and value of sponsorship during the regime of Captain Burrell and that of Mr. Boxhill is not complete.
        Last edited by Karl; April 20, 2007, 05:27 PM.
        "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

        Comment


        • #5
          Karl, how about a nice spreadsheet that concisely reflects all this wonderful info?

          Thanks!


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