<TABLE cellSpacing=0 cellPadding=1 width="100%" border=0><TBODY><TR><TD><SPAN class=TopStory>Sportsmax, JFF ink deal for home games</SPAN>
<SPAN class=Subheadline></SPAN></TD></TR><TR><TD>DANIA BOGLE, Observer staff reporter
Friday, March 16, 2007
</TD></TR></TBODY></TABLE>
<TABLE cellSpacing=0 cellPadding=5 width=350 align=center border=0><TBODY><TR><TD></TD></TR><TR><TD><SPAN class=Description>JFF president Crenston Boxhill (centre) signs on the dotted line of a reported six-figure deal with Sportsmax as CVM Group President & CEO David McBean (left) and Sportsmax president Oliver McIntosh look on. (Photo: Lionel Rookwood)</SPAN></TD></TR></TBODY></TABLE><P class=StoryText align=justify>THE Jamaica Football Federation (JFF) and SportsMax yesterday inked a multimillion dollar four-year deal which will give the latter exclusive local and international broadcast rights for all Reggae Boyz international matches beginning with the friendly against Panama at the National Stadium on March 26.<P class=StoryText align=justify>The signing by JFF president Crenston Boxhill, SportsMax and local television station CVM-TV took place at the JFF's headquarters in New Kingston.<P class=StoryText align=justify>International Media Content (IMC) Ltd, the parent company of SportsMax - the Caribbean's only 24-hour sports cable channel - also entered into an agreement with CVM-TV for shared broadcast of Jamaica's matches through 2010.
The deal will include approximately 24 matches over a four-year period, with an option for the World Cup Qualifiers for the 2010 FIFA World Cup played in Jamaica.<P class=StoryText align=justify>It means all television rights related to the broadcast of Reggae Boyz international friendly home matches, including live, delayed and repeat television broadcast, internet broadband or videotaped coverage, film or any other audivisual transmission has been secured by IMC.<P class=StoryText align=justify>Television coverage of matches will be shown locally on CVM-TV and Fox Soccer Channel regionally in 19 Caribbean countries on SportsMax, as well as in the USA and Canada.<P class=StoryText align=justify>The parties, however, opted not to disclose the sum involved.<P class=StoryText align=justify>"We'd rather not comment on the amount, but... it's more than has been spent on Reggae Boyz football," said SportsMax president Oliver McIntosh.<P class=StoryText align=justify>Observer sources indicate that the deal is worth approximately $US 1million. The first match to be broadcast as part of the deal - the international friendly between Jamaica and Panama in 10 days, will be broadcast live in the United States but delayed on both SportsMax and CVM.<P class=StoryText align=justify>Boxhill said matches to be broadcast locally, live or delayed, will be assessed on a match-by-match basis and would likely depend on ticket sales.<P class=StoryText align=justify>SportsMax recently signed a deal with the JFF for coverage of the Red Stripe Champions Cup in the Caribbean and North America, as well as a deal with JD International, to be host broadcasters in the Caribbean for FIFA World Cup Properties through 2014, including the 2010 and 2014 FIFA World Cups.
<SPAN class=Subheadline></SPAN></TD></TR><TR><TD>DANIA BOGLE, Observer staff reporter
Friday, March 16, 2007
</TD></TR></TBODY></TABLE>
<TABLE cellSpacing=0 cellPadding=5 width=350 align=center border=0><TBODY><TR><TD></TD></TR><TR><TD><SPAN class=Description>JFF president Crenston Boxhill (centre) signs on the dotted line of a reported six-figure deal with Sportsmax as CVM Group President & CEO David McBean (left) and Sportsmax president Oliver McIntosh look on. (Photo: Lionel Rookwood)</SPAN></TD></TR></TBODY></TABLE><P class=StoryText align=justify>THE Jamaica Football Federation (JFF) and SportsMax yesterday inked a multimillion dollar four-year deal which will give the latter exclusive local and international broadcast rights for all Reggae Boyz international matches beginning with the friendly against Panama at the National Stadium on March 26.<P class=StoryText align=justify>The signing by JFF president Crenston Boxhill, SportsMax and local television station CVM-TV took place at the JFF's headquarters in New Kingston.<P class=StoryText align=justify>International Media Content (IMC) Ltd, the parent company of SportsMax - the Caribbean's only 24-hour sports cable channel - also entered into an agreement with CVM-TV for shared broadcast of Jamaica's matches through 2010.
The deal will include approximately 24 matches over a four-year period, with an option for the World Cup Qualifiers for the 2010 FIFA World Cup played in Jamaica.<P class=StoryText align=justify>It means all television rights related to the broadcast of Reggae Boyz international friendly home matches, including live, delayed and repeat television broadcast, internet broadband or videotaped coverage, film or any other audivisual transmission has been secured by IMC.<P class=StoryText align=justify>Television coverage of matches will be shown locally on CVM-TV and Fox Soccer Channel regionally in 19 Caribbean countries on SportsMax, as well as in the USA and Canada.<P class=StoryText align=justify>The parties, however, opted not to disclose the sum involved.<P class=StoryText align=justify>"We'd rather not comment on the amount, but... it's more than has been spent on Reggae Boyz football," said SportsMax president Oliver McIntosh.<P class=StoryText align=justify>Observer sources indicate that the deal is worth approximately $US 1million. The first match to be broadcast as part of the deal - the international friendly between Jamaica and Panama in 10 days, will be broadcast live in the United States but delayed on both SportsMax and CVM.<P class=StoryText align=justify>Boxhill said matches to be broadcast locally, live or delayed, will be assessed on a match-by-match basis and would likely depend on ticket sales.<P class=StoryText align=justify>SportsMax recently signed a deal with the JFF for coverage of the Red Stripe Champions Cup in the Caribbean and North America, as well as a deal with JD International, to be host broadcasters in the Caribbean for FIFA World Cup Properties through 2014, including the 2010 and 2014 FIFA World Cups.
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